by Robert Triggs, 1 month ago
Have you ever fancied having a conversation with a smartphone ad? No I can’t say that I have either, but Nuance has just released a new product called Voice Ads which brings conversations to mobile…
Speech control has been lauded as one of the Apple iPhone 4S' selling points when it launched in October 2011. Similar platforms on other OSes, such as Android, have popped up, promising the same kind of support for natural language commands. True enough, even Nuance — which powers SIRI — has launched its own Nina platform for Android earlier this month. It seems speech-powered interfaces are becoming popular, and platform developers want to replicate the popularity of SIRI on the iPhone.
A company called Angel has recently launched a platform called Lexee, which lets app developers incorporate speech control into just about any application. Currently focusing on the enterprise market, Lexee “goes beyond the usual voice assistant” and actually lets businesses “talk” to their customers through an interactive voice interface.
In a statement to Android Authority, an Angel representative said there are two factors that differentiate Lexee from other offerings like SIRI and Nuance Nina.
Lexee is targeted toward developers, and so users might not exactly realize the benefit just yet. But with platforms enabling greater support for voice control, we might soon see various consumer-oriented applications that you can control through normal conversations.
Check out the demo below.
“There's no argument — mobile is the next platform for today's businesses — and it's critical for them to figure out how to be accessible to their customers on this platform,” said Dave Rennyson, president of Angel. “Lexee goes beyond the usual voice assistant and empowers businesses to have a conversation with their customers. By voice activating mobile applications with Angel Lexee, businesses can open up an entirely new channel to interact with their customers, creating a more personalized customer experience.”
“A mobile customer experience strategy will not be successful if businesses are unable to track its effectiveness,” said Daniel Hong, Lead Analyst of Customer Experience and Interaction at Ovum. “As interactions between customers and businesses on smart devices evolve and become more complex, providing tailored multimodal customer support is essential. Businesses need to create the right pathways for customers to obtain information and conduct transactions; but they also need to understand the effectiveness and performance of these pathways in order to optimize the overall customer experience.”
With over one billion mobile applications being downloaded each month, Lexee from Angel Labs enables all businesses to quickly provide a voice activated iOS or Android mobile solution to their customers, track the impact of their mobile solutions with analytics and empower their users to be more productive and flexible on-the-go. For example, Angel's Lexee is incorporated in a new Salesforce.com mobile application, which allows users to verbally request information and reports to be pulled from their Salesforce.com account. Rather than search for information manually, Lexee enables mobile applications to perform tasks and execute transactions such as updating sales information or quickly pulling reports, all by voice commands.