Liu Jun, senior vice president and president at Lenovo’s Consumer Business Group, recently announced that the company would continue their ‘Le’ brand and follow up on the LePhone with the LePad. The LePad is set to compete with the iPad and is confirmed by the company.
Lenovo are reported as saying that they want to ‘win’ in China before taking their wares abroad. According to analyist Bryan Ma, associate vice president for IDC Asia-Pacific, “Lenovo has a strong brand name that resonates with local buyers. That’s something that’s in their favor.” Lenovo are widely respected for their sturdy laptops and monitors, but they believe that the mobile Internet hardware sector of their business could comprise 10 – 20% of their revenue within the next five years.