Lenovo to release up to 40 new smartphone models in 2012
Lenovo, the second largest PC company in the world, is doing quite well in the smartphone market and is planning to release up to 40 new models during the second half of 2012. In 2011, the Chinese company, which bought IBM’s entire PC business in 2005, built and sold six million smartphones. For 2012, the company wants to triple that number to 18 million units. To do this, Lenovo will launch as many as 40 new smartphone models to create a lineup that caters for each of the different smartphone segments, including the low end. In China, some 30% of smartphones sold are priced below $157 (CNY 1,000). Interestingly, the largest segment belongs to the high end, where 40% of phones sold in China are priced at $235 or above.
In the Chinese market, 2012 has been a good year for Lenovo so far. It has seen its smartphone shipments grow 21-fold compared to Q1 2011. The company now has a 10% market share compared to just 1% the year before. This makes Lenovo the number four smartphone provider in China.
According to figures released last week, Lenovo also has strong tablet sales, which have climbed year-over-year to 17.2% market share in China, allowing them to become the number two tablet provider in China, and number four in the world.
But what does this mean for consumers? It’s anticipated that Lenovo will release several different dual-core smartphone models in the second half of 2012, using either the MediaTek MT6577 or the Qualcomm QRD 8×25 and 8×26 chips. It is also likely that new dual-core and quad-core tablets will be released.