Various reports emerged from India detailing a somewhat troubling detail about Nestle’s KitKat promotion in the region: the company is apparently giving away Nexus 7 (2012) models as prizes instead the 2013 version received by winners in other countries.
According to a tipster and several reports from India, KitKat used Nexus 7 (2013) images when marketing the promotion, but then shipped the older tablet to winners. Furthermore, marketing materials (see one such example below) promised that winners would walk away with the “all new Nexus 7 tablet,” at a time when the Nexus 7 (2013) was already selling in the U.S. and other international markets, and therefore it was the “all new Nexus 7 tablet.”
However, KitKat India may have a different opinion. When asked about the situation, the company responded that winners in India received the newest Nexus 7 version available at the time of the contest (September 2013), while the 2013 version only launched in November.
We hear you’re unhappy. Winners got the Nexus7 tabs available in India in Sept (contest date). The new version launched only in Nov.
— KitKat India (@KitKatIndia) December 7, 2013
However, that answer may not be good enough, considering that the “new” Nexus 7 (2012) tablets only shipped to winners these days in India, whereas winners in other markets got their prizes a few weeks ago.
Why KitKat India chose to award winners an older Nexus 7 model is certainly not clear, especially considering that the marketing materials suggested that lucky participants would get the 2013 models. What’s clear is that this reflects poorly on the company, and indirectly on Google. After all, this joint branding can do wonders for both companies, but it can also hurt both of them when stuff like this happens.
A Facebook group further detailing the experiences of Nexus 7 KitKat winners in India is available at the Source links below – also check out the links to other local websites reporting the news.