KitKat Nexus 7 winners in India get older 2012 model instead of 2013 version offered in other countries

by: Chris SmithDecember 9, 2013

Nexus 7

Various reports emerged from India detailing a somewhat troubling detail about Nestle’s KitKat promotion in the region: the company is apparently giving away Nexus 7 (2012) models as prizes instead the 2013 version received by winners in other countries.

According to a tipster and several reports from India, KitKat used Nexus 7 (2013) images when marketing the promotion, but then shipped the older tablet to winners. Furthermore, marketing materials (see one such example below) promised that winners would walk away with the “all new Nexus 7 tablet,” at a time when the Nexus 7 (2013) was already selling in the U.S. and other international markets, and therefore it was the “all new Nexus 7 tablet.”

KitKat Nexus 7 Prize India

KitKat marketing materials from the India promo | Image credit: Tech2Yantra

However, KitKat India may have a different opinion. When asked about the situation, the company responded that winners in India received the newest Nexus 7 version available at the time of the contest (September 2013), while the 2013 version only launched in November.

However, that answer may not be good enough, considering that the “new” Nexus 7 (2012) tablets only shipped to winners these days in India, whereas winners in other markets got their prizes a few weeks ago.

KitKat Nexus 7 Prize India

Image from the Facebook Group detailing the Nexus 7 winners’ experience in India

Why KitKat India chose to award winners an older Nexus 7 model is certainly not clear, especially considering that the marketing materials suggested that lucky participants would get the 2013 models. What’s clear is that this reflects poorly on the company, and indirectly on Google. After all, this joint branding can do wonders for both companies, but it can also hurt both of them when stuff like this happens.

A Facebook group further detailing the experiences of Nexus 7 KitKat winners in India is available at the Source links below – also check out the links to other local websites reporting the news.

Thanks, P.!

  • Hoggles

    Hey Google. You are large enough and rich enough to do the right thing…

    Give all the winners the newest model. End of story.

    • AbbyZFresh

      Google isn’t that rich.

      • Uppy83

        Abby, are you serious? LOL! No offence but you clearly don’t know what you’re talking about. As for blaming Google, isn’t it more Nestle that is more to blame?

    • Alex Ohannes

      AbbyZFresh is right. Also, it would be a huge hassle for Google to do so. As I understand it, KitKat India is the one who made the mistake, so Google is not obligated to do a single thing.

    • APai

      it’s not google. it’s Nestle India division that has gone cheap.

  • misschick

    #firstworldproblems, I dont even HAVE a tablet…

    • MadCowOnAStick

      haha ikr

    • [A]dri[A]n

      How unfortunate. They got the 2012 model completely free :/

    • Mike Reid

      Is India “1st world” ?

      Maybe,… #indiaproblems

  • wade

    They wanna get back at koush for hacking everything google :)

  • Balraj

    Thank god I didn’t win the contest

    • Rajkumar

      U r a selfish shit

      • Balraj

        Look into your mirror & say that a 100 times
        Instead of filing a case against kitkatIndia.. the point of coming on internet & showing anger
        I myself participated,I clearly saw n7 2013 model pics..even on the kitkat wafer…
        That’s y I made that comment, why would I get into a contest to win last year’s model…..
        I’m not a fool, just bcuz they write on Twitter telling, we misunderstood the contest
        Seriously? Are we fools?

    • MadCowOnAStick

      dat makes no sense man

  • John Doe

    People lets Tweet it till Nestle’s gives them the correct tablet … if it goes viral then Nestle’s will indeed have no option but to do the correct thing!!

  • Braden

    Oh my gosh that is horrible… Their FREE tablet isn’t the FREE tablet they wanted. At least you have a FREE tablet.

    • k

      I am sorry to say but your thinking is too shallow to understand the point and values this post is about :)

      • Braden

        I just don’t understand why they are complaining. I would be happy to win a tablet. They said they were giving them the newest nexus seven tablet and at the time of the contest the Nexus 7 (2012) was the newest there, the 2013 hadn’t been released yet. I understand some slight annoyance but all this really isn’t needed. It is just a little to much for a little thing.

        • Pankaj

          It was a contest and when a prize is announced u give that price or change it????
          It is unfair. you ought to stick to your words else why people should trust u ahead!

        • Aravind J Nampoothiry

          But the advertisement said they were giving the NEW Nexus 7, the 2013 version, and the Malayam version of the ad had the name in newspapers too. But they gave the old one. Thank God, I had already purchased one from online stores when it was Rs 16000($261) for the 32GB version

        • We are happy that we are getting the ORIGINAL Nexus 7 (2012) ! We would still be happy if in the end they gift us with the same…
          …BUT we clearly know that this was a well thought plan to mislead contestants and gain market. Also this is a kind of misusing discrimination when compared to same contest in countries like US/UK and AUS. That’s why evryone is taking notice to the news worldwide.

  • NavyVet420

    Anyone else play the silly sham of a contest by he-shes and gaggle? ? Its a Fn joke. Error messages out the wazoo.. You attempt to enter then you get the error message, then you get another message next saying “Try Again, You Already Played!” WTF? He-She’s and Gaggle don’t care! AND WHY would KitKat India in September be running a promo when KK wasn’t released until Nov?

    • Uppy83

      Not to nitpick, but Hersheys don’t own the brand. Nestles do. In the USA KitKat is made by Hersheys under licence from Nestles. If anyone is to blame for the blunder it’s Nestles. As others have stated. The prize was free so I don’t think people can complain too much.

  • Ishaan Malhotra

    I bought a nexus 7 2013 from us before it was launched in india. Will i be able to use the warranty in india? Having some trouble with the speakers

  • vvpvijay

    Hi Chris thanks for the articles but please give links on the page

    And once again I thank you for bringing to world notice

  • Braden

    This battle really can’t be won. In the terms and conditions for the contest in india it clearly states this:
    (vi) The Pictures of the prizes depicted on the press ads/posters/TVC’c/pack shots etc. are only representative and the actual prize may vary from the depiction.

    Therefore the argument that the Nexus 7 (2013) was in the adds and pictures and that that is the prize they should get is void.

    • K

      The terms and conditions have been changed when the contest was about to end. This is a total fraud. We have web archives of the original contest – it clearly mentions – win ‘ THE ALL NEW NEXUS 7 ‘ see the participle THE here is the most important thing..if you get what I mean to say :)

      • Braden

        Just an argument I found online when I looked more into what is happening. I researched some but not a ton.

  • THANK YOU Chris for bringing out the news to your popular site ! The group of Kitkat India winners really appreciate it.

    The anger which was building up since 4dec has been finally release to the online community when Androidpolice reported this yesterday morning and now Androidauthority too helped and supported the Android-Kitkat fans !

    Once again thank you !

  • APai

    Scumbag Nestle

  • Perry Kahai, Ph.D.

    This is not the first time a multinational company has done this to India. Remember the first Toyota SUV and older car models dumped on India in the initial days of the opening-up of the economy? They thought that people won’t notice. I see a similar issue here. Nestle should have known better than to do this. If they did this here in the US, people wouldn’t leave them alone. There is no reason that we Indians (no longer in the 3rd World!) should leave them alone either. Thanks, Chris, for bringing this to the fore.

  • spade

    What a joke Nestle..

  • Emil Paul

    ThankYou Chris Smith for reporting this……finally KitKatIndia

    are delighted to announce that winners of ‘Android Kit Kat promotion’
    will receive the new 2013 Nexus 7 tablet. If you have received an
    earlier version of the device, we will contact you separately to get it
    replaced. The delivery schedule for the new dispatches as well as the
    procedure to be followed for replacement will be communicated shortly.”

  • Thank you Chris again ! KITKAT INDIA has NOW made a U-turn and today wrote on their facebook page that they will now ship the new Nexus 7 (2013) tablets to winners in India and also replace those old Nexus 7 (2012) tablets that were dispatched to some winners !

    Thank You AndroidAuthority. Hope you would come with a post reporting this good news as well !

    Manu Presannakumar

  • phuongot

    The sleek, beautiful and attractive article

  • Vidur Hans

    being from india, i cant say im suprised. and i doubt google has anything to do with this. im not gonna say it explicitly, but this sort of underhanded lying cheating thing, tends to happen a lot here. its a fuckin shame.

    • Well @vidur this time the thing has taken a reversal…they have changed minds and now have decided to giveaway the new Nexus 7 (2013) to winners. facebook power.

  • Salar Ostan