Kindle Fire sales forecast cut by analyst, no thanks to Google Nexus 7

by: Bams SadewoJuly 19, 2012
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The tech industry has its share of analysts and their predictions and forecasts, but it doesn’t mean that one should take every little finding as gospel – especially as things can always take a turn either for the best or worst. The latter can be applied to the Amazon Kindle Fire, as Cowen analyst Kevin Kopelman has changed the firm’s overly bullish stance on the tablet.

It looks like the Google Nexus 7 and the rumored iPad Mini will rain on Kindle Fire’s parade. While the fire won’t be extinguished entirely, the research firm’s sales forecast for the Kindle Fire has been dialed down. Instead of the predicted 14 million Kindle Fire sales for 2012, the figure is now set at 12 million units. With that said – it’d still be a respectable showing for an almost 1-year old device.

Things aren’t looking too bright either for the Kindle e-reader. Sales forecast for the device, where the number was initially expected to grow 30% in 2012, has also been revised. The e-reader is now predicted to grow at a 3% rate. The slowdown is attributed to several unfavorable circumstances, which include the removal of the device from Target stores, and Amazon’s preferential treatment of the Kindle Fire. Again, the number is nothing to sneeze at – as Amazon is still expected to sell about 15.9 Kindle e-reader units this year.

If it’s any consolation, Amazon is prepping up the release of several new Kindle Fire models this year – which should help the online retailer regain a solid footing in the tablet market.

  • Peterson Silva

    As tablets improve, e-readers will really make no sense…

    • Cole Raney

      Yeah they will. For people who don’t want to put down the money for a tablet and just want to read books.

      • Peterson Silva

        Hmmm yeah, but then again how down can the price for e-readers go? I mean, if with these devices you can only read books, they’d have to be way cheaper. How cheap can they get? How cheap can’t tablets get?

        And these people who only want to read books, wouldn’t they be willing to also read e-mails, play games, listen to music, watch movies and/or TV shows in bed, videoconferencing, and so on? Do the (few, I’m assuming) people who really wanted to only read books make up a market large enough for companies to care about it?