Amazon TV commercial pits Kindle Fire HD 8.9 with iPad’s Retina Display (video)

by: Joe HindyFebruary 5, 2013

kindle fire hd Amazon recently released a TV commercial recently pitting its Kindle Fire HD 8.9 against the iPad. The premise being that the Kindle Fire HD is by far the better bargain. Unlike many competitors, which go after the various features that Apple products have, Amazon boldly went where few companies go. That’s after the Retina display.

If you’d rather watch than read, the video is posted at the bottom of the article. It starts out innocently enough by comparing the displays of the Amazon Kindle Fire HD 8.9 with the iPad. They have no problem calling the iPad’s display stunning. It continues as both tablets show various, beautiful HD pictures.

Amazon points out that most people probably can’t tell the difference between the two displays, and they’re probably right. Unless you take a magnifying glass to your tablet screens, you probably won’t notice the size of the pixels. At regular viewing length, HD is HD and a few extra pixels per inch won’t matter to most people.

Then the Kindle Fire HD 8.9 and iPad made it to the last slide

The last picture they compare is a price of each tablet. While the iPad goes for $499, the Amazon Kindle Fire HD 8.9 goes for $299. The advantage tips further in the Kindle Fire HD 8.9’s favor because Amazon is throwing a sale for their Kindle Fire HD tablets right now. So take that those savings and add another $30 to $50 depending on if you get the WiFi or 4G LTE version.

Most believe the Kindle Fire series tablets can’t compete with Apple and pure Android tablets due to their restricted ecosystem. For half the price of an iPad, though, it’s still pretty competitive. Will this commercial catch the attention of Apple fans?

  • Robbie Adams

    Smart Advertising

  • kascollet

    Yes, it’s smart, and it’d better be so, because if you realise this FireHD has HALF the GPU power of a low-res Nexus7/iPad Mini/iPad2 or a little fraction of the power of a Nexus 10/iPad4 and still tries to draw almost 2M pixels at a time… well… better not be a gamer :-)

  • If I want a closed ecosystem I’d buy the original one, Apple