Japan Display demos new low power 5 inch 1080p panel and 7 inch 431 PPI panel

by: ŠtefanNovember 6, 2012

HTC announced a new phone in Japan last month called the “J Butterfly”. It’s most interesting feature is easily the display: 5 inches with a resolution of 1920 x 1080 pixels. According to Engadget, two companies will be supplying HTC with said ultra sharp panel: Sharp and JDI.

JDI, which is short for Japan Display Incorporated, recently showed off two displays that are even better! The first is a 5 inch panel that also does 1920 x 1080, but it comes with two new technologies called WhiteMagic and Pixel Eyes. WhiteMagic is something that was first shown off in the Sony Xperia P back in February. Whereas a regular display has three subpixels (red, green, blue), a panel with WhiteMagic has an additional white subpixel. What does that give you? A brighter screen and better outdoor visibility. The second technology, Pixel Eyes, is just a fancy marketing phrase to describe a display that has the touch panel built-in instead of being a separate layer. The iPhone 5 has this.

Moving on up to 7 inches, JDI also showed off a display that has a resolution of 2560 x 1600. That’s the same resolution as the recently announced Nexus 10. Because it’s smaller, it’s obviously sharper. How sharp? We’re talking 431 pixels per inch. Like the new 5 inch panel mentioned earlier, this 7 inch panel also has Pixel Eyes and White Magic.

So when will these two displays find their way into retail products? Sadly there isn’t a definitive answer. JDI made these prototypes to show customers with the hope that they’ll place a large number of orders. If all goes to plan, mass production can begin next year, but we don’t know if that means January, December, or somewhere in between.

Some of you are probably scratching your heads wondering why we even need such high resolution displays? There’s no easy way to say this, so we’ll be blunt: There’s no such thing as “enough” when it comes to specs. Things can always be faster, brighter, sharper, thinner, and so on and so forth.

  • GF

    The HTC “DNA” no longer seems cutting edge technology… its display is supplied by Sharp and Japan Display, but the latter has now showed new technology that includes in-cell touch (which gives a better image and adds thinness), and WhiteMagic (which adds brigthness and saves battery). Besides, the DNA is Verizon-bound… So a future product will have better image quality and brightness without adding more pixels, it will consume less battery and will be thinner, which in time will allow a larger battery to be used… And lastly, current smartphones have 2GB of RAM (Galaxy S3, Note 2, Nexus 4, Optimus G); soon will be seeing smartphones with 3GB of RAM… I’m excited about the Galaxy S4 and its competition with this new display from JDI… I’m also hoping for true multitasking to take advantage of the new amount of RAM. :)