Sharp Android flagship with a Disney twist announced in Japan

by: ŠtefanOctober 10, 2012

Japanese operator Softbank has just unveiled an Android 4.0 smartphone that’s designed for those who have an unhealthy obsession with the Disney characters Micky Mouse and Mini Mouse. The device, built by Sharp, is an absolute beast. It has a 4.5 inch 720p display, 1.5 GHz dual core processor, which we’re going to assume is the Qualcomm Snapdragon S4, a 13 megapixel camera, and 8 GB of built-in storage that can be expanded via the use of a memory card. The model number, should you be curious in importing this thing, is DM014SH. It’s also got 4G LTE, but we’re not exactly sure which band it supports. Anyway, it doesn’t really matter since this phone will probably never leave the land of the rising sun.

This brings up an interesting question, how come Sharp doesn’t bother entering the international market? Is it a logistical issue? The population of Japan is roughly 127 million. To put into some context, America has about triple the number of people. In other words, to serve a larger market, they would have to do a lot of work to increase their output. Work that they probably wouldn’t rather do since their specialties lie in making mobile phone displays.

Looking forward, can we expect companies to see what Sharp/Softbank is doing and be “inspired” to offer similar products? Technically, Samsung is already doing this. Earlier this year they launched a Hello Kitty version of the Galaxy Y in Europe. Sure, the Galaxy Y is nowhere near as powerful as the DM014SH, but maybe that was done intentionally? If you think about it, why wouldn’t Samsung just take a budget phone, slap a few stickers on it, and then charge double the price?

We wouldn’t mind if companies offered “limited edition” versions of their flagship phones. Sony for example, with the James Bond Xperia T, or Nokia, with the Batman Lumia 900.

  • Ivan Budiutama

    Girl only color detected

    • Stefan Constantinescu

      You do know that women make up 50% of the population, right?

      • Ivan Budiutama

        actually more than 50% statistically. I got your point, it’s just that the specification is not really bad, but I can’t think myself bringing a handset of that color.

  • Francis.R.

    mmm, Sharp has a cell phone to the chinese market (SHARP SH530U ) it’s a pity that it has a 5 inch screen but wvga… I think it’s a real model and not a chinese counterfeit so sharp has at least one model outside Japan.
    Although to be fair it was after part of the company was bought by a chinese company (foxconn?) so it was due to the chinese part.
    I’d love to have sharp sh06d nerv, so limited that it has just 30 000 units :(