If you’re a fan of Sony Android smartphones and tablets, this may end pretty soon. Especially with the €247 million loss that the company incurred in 2011, Sony may start looking for a new place where they can be appreciated more—particularly by their main target audience: the hard core gamers.
The company’s upcoming President and CEO Kazuo Hirai has been hinting at future plans of expanding Vita OS and also to port it to smartphones and tablets. And since Vita OS is also a gaming monster arena, Sony may decide to stop its Android OS production and settle for Vita OS.
“If you’re asking if we’ve made it in a way that’s expandable, so that it’s possible to apply to smartphones and tablets on top of achieving the high responsiveness we need for gaming devices — it is possible. That doesn’t mean that we’re applying it to smartphones and tablets at this point in time, but it’s been designed with expandability in mind,” says Senior VP, Yoshio Matsumoto.
As the Senior VP mentioned, plans for changing to Vita OS might not happen anytime soon. However, the company is not discarding its possibility.
While we do believe it might be a healthy competition for Android, we can’t help but wonder if it will be a smart move for Sony too. What do you think?
Like this post? Share it!
Sony’s problem with selling phones is that they were always behind on hardware specs and it seemed very few phones would make it out to the US in time if ever. I love Sony hardware and as long as they can bring a high end smartphone with stock android with some playstation suite i would be all in. Great cameras and great hardware design just always late and usually DOA because of specs.
You do realize the the majority of smartphones use Sony components for thir multimedia functionality, right?
Yes that’s right, countless smartphone manufacturers – including Apple – use Sony components for the multimedia and imaging functionality of their smartphones!
Personally I think Sony should be releasing more of their own products with their components, instead of relying on licensing the components to other manufacturers and utilizing the components “eventually”, but I can see where Sony are coming from (they can make like 10x the amount of money by licensing “key” components to major manufacturers, particularly if that manufacturer has a product that is guaranteed to sell big numbers, like the iPhone range)…
Lol you are funny dude. You say “use Sony components for the multimedia and imaging functionality of their smartphones!” and really its just Sony’s cameras which are the best in the industry but other then their cameras on their phones the hardware specs are always behind the industry leaders such as HTC and Samsung.
For Sony to become a big time name in the smartphone arena the need to have a High end smartphone with the specs to match their rivals at release. Sony is the only big name company with out a dual core phone out, and that’s sad. All of their phones that they release are always 6-12 months behind current high end specs. Sure they have great hardware which is what i said but they are always late.
Well I never denied that Sony were slow to release their own technology in the market in their own products, in fact I pointed this out above as a sticking point that I whole heartedly agreee with you on…
You’re wrong about the components however, as whilst the camera components are their largest export, Sony also manufacturer batteries (used in most laptops and netbooks, as well as a growing number of smartphones), memory and displays (particularly in smartphones, with regards to the latter)!
But let me re-itterate my point – Sony make all this high-end, forward-thinking technology… And then license it to the competition…
If Sony (formerly Sony Ericsson) smartphones are EVER going to lead the market, Sony needs to start investing some of this technology in their own products!
I’m sorry, but with the odds of any other OEM picking up the Vita OS EXTREMELY unlikely, and the scarcity of Sony phones on the market as it is in the US, I really don’t seem them being much of a hit here in the states.
Now, if they put that on an MP3 player with NON-proprietary memory cards and chargers, then NOW we are talking!
‘Cuase you know, it’s not like Apple forces its customers to use proprietry connections, multimedia formats and software or anything… Oh yeah, and their stuff is like twice the price of everyone else. ;-)
I would be so happy if you actually linked to the source articles instead of just the blogs. It would be a lot classier.
Sony are NOT going to change to “Vita OS” in the foreseeable future, and I have it on good authority that Sony are committed to Android for the long-term…
You MAY see a “Vita OS” smartphone at some point, but it’s likely to be found in an updated version of the Sony Ericsson Xperia PLAY (“PlayStation phone”), not the ulk of Sony’s smartphones.
Sony also have plans to release at least one Windows Phone smartphone in the medium-term future, but like a theoretical “Vista OS” smartphone, it’s just so that they can have the toes dipped in each pond… The primary focus will always be Android into the foreseeable future.
Unless “Vita OS” or Windows Phone suddenly become “the next big thing” (incredibly unlikely), you will continue to see Android on most Sony smartphones, tablets and a range of other products…
I can tell you right naw how Sony can sell as much phone as the iPhone. they need to release 1 phone every year like Apple that will be psp phone like the xperia play bout with major upgrade like have the next xperia play 2 be able to play PS 2 games and xperia play 3 be able to play PS 3 games then no one will best Sony
That said I am sticking with sony and hope they keep the android os.I never bought into the apple scam and don’t plan on it in the future..
All things sony. I only say this because I have an xperia play, biggest mistake, but that is do to the fact that it runs on android. It cannot be considered a psp phone until they use their own os. Otherwise each and every game will have to be ported to each specific device. However, that is great for the company because they can resell psp games. They definately have some psn exclusives that would support their own os. Not to mention games like angry birds could simply be ported to the new os. All things sony