Is Google Ready For The Next Evolution Of Android?

January 29, 2011
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    Google is preparing to showcase the next generation of Android, dubbed Honeycomb.

    Not content with merely releasing the Android 3.0 SDK, Google’s invited a smattering of press to its Mountain View campus on Feb. 2 for a closer look at Honeycomb. Thankfully, for those interested, the entire event is going to be streamed at YouTube.com/android.

    Although numerous Android tablets exist already, most of them are running a customized version of Android that was designed primarily for smartphones, not a larger touch screen device.

    While Google’s mobile OS might not be considered as impressive as others aesthetically, Android does have a greater developer community which could be Google’s key towards challenging iOS for the tablet crown.

    It will be interesting to see if Android tablets running Honeycomb in 2011 will be able to slow down Apple’s momentum (similar to how Android has slowed down the iPhone’s momentum).

    Unlike last year however Google may face stronger competition from rivals like the upcoming HP Topaz (sporting webOS) as well as the Blackberry Playbook, both who could potentially steal market share away from Google in 2011 (at least among tablets).

    In a rather interesting overview of the higher-ups at Google in the wake of a strategic re-alignment of the tech-conglomerates big brass , Andy Rubin, head of the Android Team, states his lack of anxiety about the impending release of the iPhone on Verizon, a carrier instrumental in creating much of Android’s early success. Google along with Motorola teamed with Verizon for the launch of the Motorola Droid the first Android handset to experience a cultural impact that could begin to rival the iPhone’s following.

    Many have speculated the iPhone will detract from Android’s sales on Verizon, but Rubin states, “I don’t think any specific carrier in any one region is a big game changer for us.” Instead he points to success globally in places like Japan where Android is starting to drum up some serious interest.

    The same article also reveals that Google Music, a service that Rubin is also heading up, could again be close to a launch. In fact, it could be here as soon as next month. Sources close to the project insist that deals have yet to be inked with any major record labels, seriously drawing into question if a launch within the next few weeks would be possible.

    The full article is definitely worth a read if you want to hear more about how Google is attempting to unify its various projects into a singularly focused entity under a restructured leadership that features Larry Page as CEO and Eric Schmidt as Executive Chairman.

    Via Business Week

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