The iPhone 5 vs Galaxy S3 comparison continues today with a couple of new battles. After we have just showed you that the Galaxy S3 beats the iPhone 5 when it comes to continuous battery usage, it’s time to look at which device wins when it comes to web traffic.

You’d expect this to be another win for the Galaxy S3 considering that the Samsung flagship device has been launched in late May, while the new iPhone was released only three weeks ago. But that’s apparently not the case, at least according to Chitika.

To our knowledge, there are well over 20 million Galaxy S3 units out there, compared to well over 5 million iPhone 5 handsets sold since launch, but it looks like iPhone users are a lot more active than Galaxy S3 owners when it comes to browsing the web. And let’s not forget that a recent study showed that Galaxy S3 sales were still up after the iPhone 5 launch, and were up for quite a few weeks in a row before that (the study focused on week-to-week Galaxy S3 sales.)

Here’s how the Chitika study was conducted:

To quantify our latest study, we conducted a user agent analysis on millions of mobile ad impressions, spanning a 7-day time frame from October 3rd through October 9th, 2012. Looking solely at impressions coming from the iPhone 5 and Galaxy S III, we were able to observe the difference in Web traffic volume between the two devices, depicted in the figure [above].

So let’s hear more details from Galaxy S3 owners about their web usage – after all, you got a batter that can offer you plenty of browsing support. Why aren’t you surfing as much as iPhone 5 buyers do?

We’ll probably see more such studies from Chitika and other companies that are tracking various stats for recently launched phones, and it will be quite interesting to see how this thing evolves. Why is it important? Because mobile growth is impressive, leaving the PC way behind. That also means that mobile ads are going to be more and more important, the more smartphones and tablets we’ll have to go around – and with over six billion subscriptions for mobile services, chances are that smartphone and tablet sales will continue to grow for a few more year.

Ironically though, given the data obtained by Chitika, it would look like Google would make more money off ads served on the iPhone 5 than on the Galaxy S3. Of course that kind of talk is not new and we’ve heard it all before.

In case you want to follow more iPhone 5 vs Galaxy S3 coverage, we have several comparisons for you including our very own drop test, a head-to-head hands-on video, benchmarking results, display battles and charging costs.

  • sinnerFA

    I use adblock on a rooted phone, so would I not have been counted?

  • AnotherAndroidKid

    All this proves is more idiots bought an iphone5. This is the ultimate in non-story.

  • satsmine2k4

    so the iphone users get a ton of more ad’s than android guys even after paying 5 times of what the phone is actually worth… good going apple your the best…

  • AndroidFreak

    LOL…. May be because everybody bookmarked Google Maps link instead of Maps..Even I did that on my 4S…Also my favorite app Yelp is a mess because of Apple Maps.. I am using bookmark for yelp too…. So more web traffic.. ROFL…

  • Dapsy

    Not surprising especially when Apple prevents this, Itunes limits that. You definitely will be left with browsing.

  • MasterMuffin

    A) android users have adblock that many of us use
    B) my sgs3 has so beautiful screen, I just stare it the wholeday :D
    C) I watch movies and videos more than use web, I also play games
    D) android is better :P

  • TechGuy

    And I thought the Note II was currently the Samsung flagship.

  • How good is it at getting to Bondi Beach in traffic? This is the question you need to ask.

  • techdan1989

    I don’t think all Android browsers send a device identifying string which would skew the results since third party browsers are likely more prevalent on Android than iOS.

  • bugs

    An android user can easily manipulate their UA for various purposes.
    This article should have mentioned this fact. I myself in most of my browsing session with s3 prefer to use desktop UA, since s3 is powerful enough to do that.

  • Dinoco

    This analysis sucks go back to kindergarden

  • So let me get this straight, it’s a GOOD thing to have devices that use more data transmission resources to do what the user wants on their phone?

  • ElbonianGA

    I’d like to know how they filtered iPhone 5 users from users of older iPhones that upgraded to iOS 6. it seems to me that the browser identification string would be identical.

  • The__Truth__Hurts

    “mobile ad impressions”

    That basically sums it all up.

  • Gerald Mercado

    s3 for online gaming and watching hd videos

  • guest

    s3 for online gaming and hd videos

  • Suckitupnerds

    Fandroid excuses are always funny to read lol

  • jayna06022012

    s3 users dont need the internet to get entertained

  • r7blue

    I think its funny how people talk shit about the Iphone, ( the phone the open the doors for all the other smart phones… Iphone is the original … best design, fastest web browsing etc… Original is the best.. the galaxy is a cheap plastic imitation …that in the end it is just a wannabe that can never be an iphone!

    • Hyperflow2312

      An android phone can never be called an iphone! for my opinion android phone is far different and better than iphone but your correct, iphone opened the doors for android but just that!

  • Don’t care, it is just matter of time s3 will surpass i5, as Apple can’t complete in price war without sacrifice their profit margin.