iPad market share is the lowest its ever been; Android catching up

July 26, 2013
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iPad market share

There are only a few places left in the mobile industry where Apple still controls the market share. It’s shining bastion of light, the iPad, is probably the most notable. Ever since its release, the iPad series has rocked the tablet world. Even though the Nexus 7, the Samsung Galaxy Tab series, and the Amazon Kindle Fire series have had strong showings, the three of them combined don’t add up to the iPad market share. That may be changing in the not-to-distant future, though, as new stats are showing that the iPad series is doing the worst it ever has.

As BGR reports, the iPad lineup is facing numbers that Tim Cook will no doubt be disappointed to hear. That is that the iPad numbers are the lowest they’ve ever been. This brings Apples market share down to a still decent 35.50%, which translates to 14.6 million units shipped. This is less than the 17 million they shipped at this time last year and a much less than the 19.5 million they shipped last quarter.

This is a trend we’ve seen before. It started out with a bad quarter and ended up being a disaster. Of course, we’re talking about the iPhone, which held similar numbers only a few years ago. Since then it’s fallen from the top spot on the world leaderboard in terms of smartphones. If history is destined to repeat itself, this may very well happen again with the iPad. It would make sense, since practically all major Android tablet vendors have been gaining market share in the last year.

There are other factors in play. Apple has shifted its yearly iPad launch and Zach Epstein of BGR believes this is what is causing the drop in market share. Apple is getting set to release a new iPad and iPad mini in the fall which could turn this all around. Of course, that’s what everyone said about the iPhone when Android first started catching up. Since Android now has a competent and well rounded tablet market, there’s every possibility that the iPad is following the footsteps of its smaller cousin, the iPhone.

Of course, we won’t know until all the tablets are out and people start buying them. Could this be Apple just continuing to concede in their market share numbers to Android or will the release of a new iPad series in the fall rectify all this? If you want to talk about it, feel free to in the comments.

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