by Bogdan Petrovan, 9 months ago
If you watch TV regularly or if you like to read tech blogs, you are probably aware of two ad campaigns from two major technology companies that have been airing for the last weeks. First,…
Apple will not be including a YouTube app in iOS 6. Ostensibly this is because the licensing deal with Google has expired, but it seems likely there’s a little more to it than that. Any YouTube addicted Apple fans don’t need to panic just yet because they’ll still be able to access YouTube through the Safari browser. Google is also working on a new YouTube app which will be available in the App Store.
The old YouTube app on iOS was never exactly great anyway and it hasn’t seen any major improvements since it was first released on the platform. According to Engadget, it will continue to be available on iOS 5 and older versions of the platform.
There is no love lost between Google and Apple. We already knew that Apple was dumping Google Maps as the default mapping tool for iOS devices so it’s not a shock that the YouTube app is going too. The thing is it’s not clear who is driving this decision. It is possible that YouTube is trying to exert more control. After all, as this All Things D article points out, the current iOS YouTube app doesn’t play ads and some content is not available through it.
Considering the number of iOS users potentially accessing YouTube through the app you can see why Google may not be happy about missing out on that potential ad revenue.
This move could also be interpreted as another step toward the complete break up of Apple and Google. There is a possibility that Apple will seek to ditch Google apps and services completely. In order to do that Apple needs to find viable alternatives. If you cast your mind back to 2009 you’ll remember when Apple blocked the Google Voice app. You may also remember that the FCC got involved and Google Voice did end up in the App Store after all. A complete break up is unlikely.
It’s actually good news for iOS users that Apple is ditching the YouTube app because it was substandard and rarely updated. Google has always been better at creating apps for its own services. In truth, the Google Maps app and the YouTube app, which will both be developed and supported by Google will lead to a better experience for users. Google is more likely to update them frequently and the lack of their presence as a default is not likely to stop people from downloading them.
What do you think? Post a comment and tell us.