Intel takes a few swings at ARM while demoing the new Lenovo IdeaPhone K900 (video)

February 21, 2013

Lenovo K900

Lenovo’s IdeaPhone K900 might have not been the shiniest star of last month’s CES (darn that Xperia Z), but it was definitely in the top 3. I mean, what was not to like about that beast? It looked different, it boasted a sensational 5.5-inch IPS display, and, best of all, it packed one of Intel’s brand new Clover Trail+ chips.

And when the first benchmark came we were more in love than Kim Kardashian is with Kanye West’s bank account. Unfortunately, our enthusiasm grew weaker with each passing day. Not only had we not heard a thing about pricing and availability, but the hype-building campaign seemed to end before actually starting.

But now it’s back. And, hopefully, it’s here to stay. Expected to be shown off during next week’s MWC, the Lenovo K900 stars in a neat little video teaser. Or, as Intel likes to call it, a demo.

The chip maker starts off the clip by throwing a couple of jabs at ARM. “They told you it was not possible” and “we could not do it” says Intel and points at a couple of printed-out online articles in which ARM battered its rivals.

The video then takes an unexpected turn. The K900 is unveiled, preceded by the “x86 is in business in Phones” message. We then get a glimpse of how smooth Epic’s Citadel is on the phone. The game is closed and Texture Mark, a popular benchmark measuring a device’s responsiveness, is opened.

Just smoke and mirrors, because instead of taking the actual benchmark test, the Free Mode is opened. Sneaky devils! You can still get an idea of how responsive the new Intel GPU is, just no specific numbers.

Well, I got chills watching the video. And I don’t even want to think about how I’d handle actually holding the device. But were they wrong? We shall see about that.

Comments

  • http://www.facebook.com/fase.aarf Fase Aarf

    And that’s why you don’t f*** with Intel.

    • Adrian Diaconescu

      Ha ha, I couldn’t have said it better myself.

    • Filip Justin

      True!

  • Roberto Tomás

    They already posted Antutu benches .. it is roughly on par with a snapdragon 600, maybe even 5% faster.

    • hui wang

      And it’s unlikely the snapdragon 800 could make into smartphone format…

      • Roberto Tomás

        That might be… I voted you up. :)

        I know that Samsung is supposedly having problems putting their full-power Exynos 5 Octa in the S IV, and that, naively, 2Ghz is a better power envelop for A15s thermally. By chance, do you have a good link that illustrates your point?

    • MasterMuffin

      But it’s dual, if it was quad it would kick 800′s ass also

      • Roberto Tomás

        for now there is no quad. next year or the year after maybe, once arm gets on 8core architecture (and not 4+4, but full 8). intel threads compare and compete with real cores.

        • CyBrix_21

          We don’t know…

          It is only dual core, but they are planning to launch a quad core in Q3 2013…

          http://www.engadget.com/2013/01/07/intel-atom-bay-trail/

          • Roberto Tomás

            yea you are right, though there are also different coverage saying that 2013 is the paper release and they will really come in 2014. But they are both quad core and Hyperthreading

  • john

    That being said…
    Intel’s next iteration of x86 could -again- could get rid of some of those ancient never-used peripherals. This aspect cannot be argued, unused peripherals take big chunk in the silicon die, dissipates great amount of energy even when unused, and is just plain annoying. Intel is not a dumb company and they have already took a lot of initiatives to unify some of the peripherals, kill few of them and revive others…and so on, but can use a bit more clean up.

    RISC and CISC argument can come after that. However, RISC vs CISC argument is not necessarily an ARMs vs Intel argument.

  • MasterMuffin

    Next: QUAD CORE! That would kill all the competition (and battery, but who cares :D)!