Chinese device manufacturers such as Huawei and ZTE are very popular in their home market and now vying for a piece of the Android smartphone pie on the world stage.
Huawei in particula had a great showing at this year’s CES and MWC, where they featured devices such as the Ascend P1, the Ascend P1S, which for a while held the title of the world’s thinnest smartphone, and the Ascend D quad, which the company claims is the world’s fastest smartphone.
Unfortunately, Huawei isn’t well known in the world market, a market already saturated with amazing devices like the HTC One X and the Samsung Galaxy S3. What’s the best way to become a house-hold name? With some good old marketing, of course!
In its bid to gain some popularity among smartphone-buying consumers, Huawei has released a TV ad for the Ascend P1. Like almost every smartphone related ad that we’ve seen recently, the video doesn’t feature the phone at all, at least until the last few seconds. Instead, it aims to get the message across, about what Huawei’s smartphone lineup represents a meeting of beauty and brains. You can take a look at the commercial below.
Since we haven’t heard about the Huawei Ascend P1 for a while, here is a quick recap of the specifications:
- 4.3″ Super AMOLED qHD display
- 960×540 resolution
- 1.5 Ghz dual-core TI OMAP 4460 processor
- 1GB RAM
- 4GB internal storage, expandable via microSD
- 8MP rear camera, 1.3MP front camera
- 1670 mAH battery
- Dolby Mobile 3.0 and 5.1 Surround Sound technology
- Android 4.0 out of the box
In an effort to keep the “beauty” aspect of the device, which is very very thin, Huawei made some compromises, like the measly 4GB of storage on-board, making the use of a microSD card a must. Granted, this will also likely help to keep the price of the device more than competitive, against similarly speced smartphones.
What are your thoughts? What did you think of the commercial? Is the Huawei Ascend P1 the perfect combination of beauty and brains? Will you be looking to buy the Ascend P1? Let us know in the comments section below.