When One met Desire: this is the HTC Zara

by: Bogdan PetrovanAugust 20, 2013

htc zara evleaks

The Zara name first popped up on our radars in early summer, when a report from Chinese media revealed that the Zara would be a plastic-built smartphone that would launch in the last quarter of the year alongside the flashier HTC One Max.

Noted trafficker of insider info @evleaks chimed in with a tweet on July 23, saying that the HTC Zara is “supposedly a mashup of the One and Desire families.” Now the same leakster is back at it with an alleged press shot of the HTC Zara, which appears to confirm his original assessment: the device does look like a hybrid between the One and a Desire phone.

HTC seems to have kept the dual front speakers of the One (and presumably the BoomSound system), and, overall, the front of the leaked device looks pretty much like a plastic HTC One. On the back, it’s a different story, with the camera styling taking design cues from the Desire family. Of course, there’s no aluminum in sight.

In terms of specifications, @evleaks confirmed that the Zara would be a mid-ranger featuring a dual-core Qualcomm 400 processor, a 4.5-inch qHD display, 1GB or RAM, 8GB of storage (expandable), an 8MP camera, and a 2100 mAh battery. Interestingly, the software is Android 4.3 with Sense 5.5 on top, which would be a new version of HTC’s flavor of Android.

We believe we’ll get to see the Zara this fall, probably under a different name, with an official debut possibly in September.

If you are wondering why the leaked press shot features the @urbanstrata watermark instead of @evleaks’ usual mark, it’s simply a case of trolling. @urbanstrata is the Twitter handle of Jeff Gordon, one of HTC’s top PR people, who’s having a sort of a feud with @evleaks (Evan Blass, former Engadget and PocketNow editor).

Gordon has called out as fake the latest One Max pics that Blass leaked, and the two have been exchanging retorts on Twitter for a while now.

  • ARES

    The buttons -_____-

  • Cl3V3rMe

    i am certainly interested in seeing what is new in sense 5.5 and it makes me even more excited about the htc one maxx :)

    • MasterMuffin

      Probably not much because it’s still 5, maybe something new with multitasking (because One Max is going to need some kind of a multitasking feature like in Note’s and S3/4)

  • sivkai

    Very unpleasant to look at. The One puts this to shame.

    • Luka Mlinar

      Yea but you forget the exceptional build quality that HTC has. This just might feel premium in the hand. But yea putting the One’s aluminum skirts on the front is starting to make their whole line (except the unibody ones) look ugly.
      Aluminum or plastic. But not mixed.

  • ryq24

    When it comes to design, HTC never disappoint! It’s their specs and price that does!

  • EvenInTheDarkestHour

    Looks like a nice phone…

  • poop

    Did they seriously not learn from the One what that button placement does to people? ._.

  • blah

    Dunno why the 2 button layout such a big deal to everyone…I was completely used to it on my One by the end first day… feels totally normal now.

    • Strbckboy

      Their tiny brains cannot adjust. MUST. HAVE. PHYSICAL. BUTTON…

      • Christopher Vanwinkle

        I honestly prefer on-screen buttons, and the One was close to that, and I liked it.

  • michael robinson

    Looks like an upgrade sv

  • SeraZR™

    Did someone say micro-sd ? :O

  • Miles Edwin Cleave Wallace

    Still don’t understand why HTC does this, why do we need this phone when there is the much nicer HTC one mini to fill this mid-range market .

    personally myself I’m waiting on the HTC one max to replace my HTC one x plus . (maybe they should stop naming everything one)
    iv been waiting on a large screen HTC since last December when I was hoping for the droid DNA/butterfly to come to the UK.