HTC Vive international pricing set at €899

by: Kris CarlonFebruary 29, 2016

HTC Vive demo Derek

As much as you want to root for HTC, especially when it comes to its outstanding Vive VR headset, the company just seems intent on shooting itself in the foot. The HTC Vive price of $799 in the US is entirely reasonable, but the international pricing for the VR contraption is significantly higher. Euro-zone countries will have to cough up  899 for the headset, almost 25% more than their American counterparts, although this includes saes tax, but Europe gets off light compared to some countries.


HTC posted the international price list on its Vive blog, with China the least lucky, forking out the equivalent of $1,050 while Taiwan’s price equates to only $850. Japan is slightly better off than China, paying the equivalent of $990. Euro-zone countries will pay what converts to $980 and the United Kingdom will pay slightly less, rounding out to $955.

The lower US and Canadian prices don’t include sales tax, although it usually only adds around 10% to the price. The headset will be bundled with Fantastic Contraption, Job Simulator and Google’s Tilt Brush. The bundle is only available for a limited time, so act fast if you want to make sure you get these three titles at launch.

The problem with what will likely be seen as excessively high European and Asian pricing for the HTC Vive is that it may well hamper the device’s sales outside America. On top of the headset cost, customers will also need a high-end PC to run the whole thing, with most households unlikely to have the graphical processing power VR requires to run smoothly. Talking to HTC’s Shen Ye at MWC 2016 recently, I was told a machine could be built to the recommended spec for around $650.

What do you think of pricing discrepancies internationally? Do you think the HTC Vive will be as popular internationally?

  • Janik Helbig

    Saying that the Vive is more expensive for Europeans is kind of stupid. Let’s take the 799$ and convert it to about 734€. Add 19% Tax and we’re at 873€. Compared to the 899€ that I’ll be spending in few minutes that’s far from a “25% price difference”. And I didn’t account for any other cost that might add to this. So at least for Germans and most Europeans the price is completely fair compared to the US.

    • Dusan

      Oh so US also get 25% tax?
      They don’t so the price difference is still large. Not sure why you even made that post?

      • levoila

        Because the sales tax in Europe (mostly 20-25%) is so much higher than USA (up to 10%) and Canada (5-15%) and the prices in Europe must include all taxes. So if you want to compare both prices either compare them of both before or after taxes. Don’t compare one before and the other after taxes.

        • Dusan

          Seriously? I’m going to compare to what I HAVE TO PAY. I don’t care how much it costs before the tax.

    • Enerccio

      you are retarded you know? 899€ is BEFORE taxes, it currently shows Sub-Total: 960.71 €

  • BigD

    Still better than Nexus’ euro prices ^^

  • TheDude

    Just as @Janik Helbig said, if you account for taxes, you get nearly the same price as the posted price.

    Hell, here in Israel there’s an import tax of 35% on every electronic device, then add other taxes, the share importers and retailers take, and you get a price nearly double of what the MSRP is ᕕ(ᐛ)ᕗ.

    • Ron

      Yeah, everything in israel is MUCH more expensive

  • rock1m1

    Do you guys realize you just contradicted your own statement within a few lines from each other?

  • @janikhelbig:disqus – I agree for EU countries with tax rates around 20% there’s not much difference. However, Switzerland also gets the Vive for same EUR 899 – and we only have 8% VAT. Bad deal indeed :(

  • Shiki Byakko

    Once again trying to sell technology products overpriced in Japan.
    Japan has an 8% tax rate, and has no duty tax for computer hardware from the us, so the price is completely unreasonable, just like in the case of the Oculus.