In its recent earnings report HTC reported revenue of $522 million (NT$5.47 billion), which is a gain from the previous quarter, but a significant decrease year-over-year.
HTC’s Q3 2013 revenue is a 3.2 percent increase from its Q2 revenue, but still a massive 27.1 percent decrease from the same quarter last year. Through the first 11 months of 2013 the Taiwanese manufacturer brought in revenue of $6.5 billion (NT$190.97 billion), which is also a decrease from 2012.
The numbers don’t look good for HTC, and the immediate future doesn’t look great, either. The company predicts it will only ship 5.2 million smartphones in the fourth quarter of its fiscal year. That’s a 16.2 percent decrease from the same quarter last year. HTC blames the decrease on the lack of any new devices aside from the HTC One Max.
HTC does have a new smartphone on the horizon in the rumored M8, the alleged successor to the HTC One (which bore the code-name M7). The HTC M8 is rumored to have a 5-inch 1080p display with a similar camera to the HTC One and a faster Snapdragon 800 processor. That phone isn’t expected to launch until February 2014 at the earliest, however. Between now and then, HTC doesn’t seem to have any new devices that can help bring up its revenue, at least not any with a Western focus.
Despite the innumerable positive reviews the HTC One received, it appears that it simply wasn’t enough. Notwithstanding HTC’s (and many other manufacturers best efforts) Samsung’s marketshare has remained dominant. With its massive marketing budget for its Galaxy brand, and strong relationships with carriers, Samsung currently controls most of the Android market, which makes it very difficult for competitors like HTC.
Do you think HTC has a chance to survive against Samsung? Are you hopeful the M8 can help make HTC more profitable?