HTC’s August revenue disappoints

September 7, 2013

HTC

It’s no secret that HTC has had a rough couple of years. It’s been a long and difficult ride from their glory days as the market share leader when phones like the HTC EVO 4G, Incredible, Nexus One, and HD2 were the kings of the smartphone market. Unfortunately, despite a very strong offering with the HTC One, the Taiwanese company released an unaudited revenue report that showed the company with disappointing revenue in August.

According to WSJ, HTC only made $443.3 million. As they report, this is 16% lower than last month (July) and the worst they’ve had in six months. As HTCSource.com reports, it’s 45% lower than it was at this time less year.

Unfortunately, it would appear that the company’s  flagship device is simply not selling as well as it should be – which is odd. We all know and love the HTC One, and it was able to garner substantial praise from both the public and tech press. Many consider it to be the best design and constructed Android phone of all time. Despite this it appears to have not been enough to reverse HTC’s fortunes, with numerous reports indicating struggle both financially and internally. At a glance, it seems like HTC hasn’t done enough to stop the tailspin they’ve managed to get themselves into.

For HTC to end up even on their Q3 revenues, they’d have to increase sales 60% in September. They aren’t going down without a fight, either. They’ve recently announced the Desire 601 and the Desire 300. They’ve also finally gotten the HTC One on Verizon and the HTC One Mini. These could help boost sales, but popular conjecture is that HTC may have more bad news when Q3 earnings reports come in.

We’re never happy to hear a company struggling, but it’ll be exciting to see what happens with the phone maker once these issues get sorted out. Is there anything you think HTC could do to turn things around?

Comments

  • Guest

    Marketing. In downtown Chicago I have yet to see a single ad about the HTC One. I have seen tons of Galaxy ads.

    • Sohip

      They used to have a lot of htc quietly brilliant ads on the streets but not anymore.

      I think they either have to switch their marketing strategy or forget about marketing and lower their phone prices to make it affordable for the rest of us!

      • Raaj

        +1

        And I dont care for removable battery as much as I care for expandable memory. At least if HTC provides this feature as standard on their phones, it will be a step in the right direction.
        (Of course removable battery is a no brainer too but at least these days there are a myriad of power bank options available to keep you on the go longer)

      • Jastin Cruz

        all their marketing money went to robert downey! i don’t think that is a sound strategy

  • Kristopher Davis (Irishgreen)

    With the coming HTC One Max, new accessories, and the acquisition of robert Downey Jr for marketing I’ll guarantee they’ll be a change for the better very soon. There doing everything right now. Great devices( best in my opinion), great updating, development friendly, etc. I hope they make there way back to the top and I’ll support them the whole way.

    • nebsif

      Not if it has a 4mp camera, power button on top, gigantic bezel (for 2013) and non expandable memory.. when will u stop blaming marketing and be real for once?
      If LG made the One and it didnt sell well, would you blame the shortcomings listed above or hurrdurr marketing?

      • Justin W

        Just gonna point out the iPhone has a massive bezel, non-expandable memory. The power button on top serves a purpose (though I agree it shouldn’t have been on top and the IR Blaster could have been by itself). The “4mp camera” isn’t an issue – IMO, it takes just as good of pictures as the GN2 and SGS3/4, at least based on my experiences (zooming isn’t as good of quality, but I don’t need that much).

        • nebsif

          if iPhone was to run android it would have been regarded as a low end bezel monstrosity, why compare it to that instead of a proper phone like GS4/LG G2/XperiaZ

          Apple has plenty ISheep buying stuff, HTC has a small vocal minority on tech sites who hate plastics.

      • http://www.homewerksvideo.com/ Quincy Poaches

        Gigantic bezel? Maybe you don’t know what a bezel is… it’s nearly edge-to-edge glass! The top and bottom are speakers. As far as the 4MP camera? Educate yourself: 15 megapixels doesn’t equal good alone. HTC uses a large sensor that’s a decent size and uses a large lens while everyone else squeezes light through a tiny pinhole. Larger pixels that catch more light is better than tiny pixels. Unless you are cropping the crap out of the photos, 15 MPs is overkill and no one uses their smartphone to make billboard posters.
        HTC One also uses genuine optical I.S. for its photos instead of digitally shifting the image laterally and vertically.
        Expandable memory is a non-issue. Several phones don’t. 32GB is usually more than enough for most. If you need more… use a cloud service.

        • lil bit

          Cloud? Do you ever leave the city, and do you have any idea how slow internet services are in many, if not most, non-western countries? Cloud is really not an option for large size files.

        • asian101

          Most units sold in the country where I currently work in are the 32 GB option. Non expandable storage is an issue to me because I have 1 64-GB SD card and another 32-GB SD card full of FLAC lossless files and 1080p HD movies. Probably greater geeks who like to tinker phones do not need expandable storage, but people like me deserve better.

          • http://www.homewerksvideo.com/ Quincy Poaches

            It’s 32gigs on a cellphone! When does it end? What would satisfy? 100GB, 200GB? It’s just a cellphone guys.

          • lil bit

            In 2009 we had smartphones with 32GB plus card slot, that was the Nokia N900. (Actually, N97 had the same already in 2007 but “smartphone” isnt the right word for it). The N900 didnt even record HD video, and it didnt support playback of HD content that well, far less with 1080p.

            Now today our phones produce and support Full HD stuff, even at 60 fps, and the storage should get smaller than it was in 2009 smartphones? I dont think so. My first phone with 1080p video, a Note 2, got filled up the first time i used the video recording, after just a few clips of just a few minutes, that was very unfortunate since i was with this pretty girl with nicely low moral standards that day. That was when the phone was new and had no content on it yet. No, storage is going the wrong way, im disappointed that Z1 doesnt have 32GB plus card slot.

          • Kristopher Davis (Irishgreen)

            U had sd support on 2009 cause it was 2009 tech…it’s old slow tech..it’s 2013 cloud or otg simple answer

          • Kristopher Davis (Irishgreen)

            Ever heard of a thing called otg? Smfh

        • corsica

          exactly that kind of mindset that could drive htc failure..

          imagine if HTC execs had the same thinking as yours:
          “our bezel is thin enough!”.
          “our 4mp camera is decent & superior!”.
          “expandable storage is a non-issue. 32GB is
          more than enough!”.

          samsung response:
          “thank you htc, you make our lives easier!”
          “boys! lets make a phone with expandable storage, thin bezel, and 13mp camera. those are enough to beat competitor flagship!”

          ^_^

          • asian101

            I Agree, corsica. See my post down below. Keyword: Smug.

    • E. Tasche

      The whole problem is they keep spending more money on marketing rather than fixing the actual problems that have been hurting them for years.

      Spend a 1000th what they spend on marketing on decent software devs and they’d be in the green, but no.. its a marketing problem. dumbasses.

      • http://www.homewerksvideo.com/ Quincy Poaches

        I agree. I never understood why companies dump millions for a celebrity to sell their product instead of just keeping it in-house for development or general marketing. Personally, I don’t care if someone famous uses a product… I know they’re being paid, so it’s not authentic to me.

        • Kristopher Davis (Irishgreen)

          Problem is theres millions of idiots out there that believe everything they see on tv is true and the best…ie: the laggy ass S4 with it’s gimmicky features and the garbage IPhone.

      • Kristopher Davis (Irishgreen)

        First the just started spending on marketing more this year and decent software devs?? Ur a dumbass

        • E. Tasche

          You clearly have not been paying attention the last few years, though no one really expects anything more from a troll. Perhaps if every one of your comments wasn’t screaming ‘troll’, I’d take the time to educate you.. But they do, so perhaps you should take a moment to educate yourself instead before making moronic statements that contradict every move HTC has made over the last several years, not to mention their public statements regarding their long term strategies.

          • Kristopher Davis (Irishgreen)

            I certainly don’t need education from you.lol ..I’ve been in this game since before android in the Winmo days. Ive either developed for , themed , used, etc pretty much every top and mid range device released.I’ve also been Admin/moderator at numerous top Android Development forums, and still am in two. This is what I do. You’ve probably never touched code in your life. 1000s of tech sites, bloggers, reviews, developers agree. The HTC One is the top phone available. Yes I’m sure people still have there gripes but no one phone can suit everyones tastes. Sd card slots and removable battery is old tech. Why do you think the nexus line, HTC and basically everyone is moving away. There unneeded and slow anymore. U need separatestorage use otg usb or cloud. Batteries last whole days easy anymore also. Also I like how you call me a troll right before you try talking shit about me saying it..lol..smh…

          • Mutomi Sconi

            holy shit windows mobile got its start in 2000, no wonder youre a noob, by the time windows mobile came around smart phone os’s had been around for 4 years

          • E. Tasche

            Not really relevant to a discussion about HTC’s strategy, but okay.

          • E. Tasche

            Let us know when you’ve earned a passing grade in an English class. It is just too bad the requirements for admin and moderator positions within forums are so frequently non-existent outside of being perhaps powerless in daily life and seeking it out online. But perhaps you truly do contribute code. Maybe it is even quality code. That still does not mean you have the necessary skill-set to judge corporate strategy.

            Yes OTG is brilliant and I won’t buy a device without it, but USB storage doesn’t work out of the box on most devices still, and requires rooting, which adds security concerns for those who are not familiar with how root access really works. Great for those of us who enjoy toying with the guts of the device, but not so much for the typical consumer, or for those using a device for corporate work (where protecting intellectual property is frequently of great importance – and gets very difficult when an improperly secured rooted device carrying keys and certificates is compromised). Sadly, your argument still has nothing to do with their choice to completely disregard the critical importance of quality software, over gimmicks and huge marketing budgets. Which really is quite sad, because they create excellent hardware, and package it beautifully.

            As for removable batteries, I really don’t care. Packaging up the battery so it is removable adds bulk, and if it is of adequate capacity than fine. Some will still want to remove it, and some will carry an external battery pack. I personally prefer an external battery pack because I can charge a phone and the external battery at once, even though it is bulkier.

            If there was a single valid argument in that wall of BS I might care to find common ground, yet you chose to make an attack on a point of view rather than to offer an alternative viewpoint as a point of discussion.

            I could continue to spell this out for you, but I suspect you would continue to skirt around the actual topic and use non-related and still incorrect arguments in your childish attempts at attacking my points.

    • blairh

      Phablets are always a niche device that never sell as well as 4″-5″ flagships. A Downey campaign is not enough. You sound delusional.

      • Kristopher Davis (Irishgreen)

        Tell that to the millions upon millions of Samsung notes sold…u sound delusional….idiots

    • paxmos

      HTC phones nowadays are like women with plastic surgery. They all look good on the outside, but insides are still as old as heck.

      • Kristopher Davis (Irishgreen)

        How exactly are the insides “old as heck” ?? U obviously have no idea what your talking about. Same chipset as S4 and brand new this year. If your gonna comment Atleast know wtf ur talking about..smh

        • vimal

          most of them are , HTC biggest flow have been they hold feature to differentiate between their own models, this was good in 2008, when their only real competition was Apple, but they still follow this model, even if they could provide more features in HTC mini , they would not , I bet it , just to keep the difference between the ONE. ALL their mid and law range model are heavily and consciously weak.

          • Kristopher Davis (Irishgreen)

            What? So you expect them to offer the same exact everything through all top, mid , low range devices? That would make no sense. Then they would all be the same device. They differ to cater to different people with less money or such. EVERY phone manufacturer does this. Even Apple. The HTC one mini has the same features as the One . Just smaller and lesser chipset. Still has boomsound, or blaster, etc.

        • paxmos

          LOL, I am glad that between both of us, at least you know what you are talking about. Why don’t you do something about your grammar and spelling?

          • Kristopher Davis (Irishgreen)

            Sorry didn’t realize this was somewhere I cared how my grammar was…oh that’s right I don’t. It’s called short hand because I got better things to do with my time than worry about grammer on an internet comment. I have a life. Matter of fact I’m done here …don’t care what you think. Industry relevant people know what it is.

          • paxmos

            Well, as you see we don’t have anything else to do thus we hang around here. I am sure you are one of those industry relevant people.

      • zero cool

        htc provides a bit lower configuration than other devices… but it’s not “old as heck”… show me a single phone which has a greater stability than htc…. he gives the phone which is stable… not like samsung o sony which are not at all stable… their UI sucks!
        htc has its own style!!
        you talk abt women… they are NEVER stable!

        • paxmos

          I guess you and I differ in our opinions. I have been trying to convince myself to buy an HTC but have not been able to do so. HTC one is too big for me and the other ones with smaller screens are just not up to par, they either lack decent resolution, chipset or processor power. (Desire 200, 300, 500, 600, and 601 are examples). I do have a Sony Xperia T and I like it. Comparing to my Nexus 4, it’s not there yet, but definitely not bad at all. I have nothing against HTC, only the bottom line justifies my opinion.

          • zero cool

            i agree with you… but htc is stable… only for that reason I support HTC… configuration-wise,yes you are right…HTC gives lesser configuration than its competitors…thats a -ve part…but no android phone can provide that stability(sony,samsung and other leading smartphones)…their UI hangs dude.. it just sux to hav a phone like that…. ‘m not saying HTC can beat a stock android phone… but it’l surely beat its other competitors.

    • Kristopher Davis (Irishgreen)

      Wow I was gonna reply to some of the comments but people these days are ridiculous. Everyone thinks there views ard what the masses think..isn’t even worth responding. Android community has turned into a bunch of whiny ass, know it alls, who think there developers or tech professionals but have never touched code or had a relevant experience with tech…smh

  • dandroid13

    Some good news to start the week, yay!

  • Balraj

    Just making cool n gorgeous looking device is not enough..
    Marketing is everything..htc must learn from Samsung n lg
    Especially Samsung !!!
    Samsung is already launching note 3 in India by 15th
    Samsung advertises like anything in India…7 to 8 ppl out of 10 use a Samsung phone !!!!
    Can’t believe htc failed to market ONE !!!

  • asian101

    I used to love the HTC One. But what can you expect from a smug company defended by smug hardcore fans (especially websites who rated the phone as a perfect 10 wherein the truth is that it doesn’t deserve to be). The One has 2 very huge weaknesses or mistakes that most people like me noticed from the start: the marketing gimmick on the 4 megapixel camera and the non expandable memory. I liked the design of One so much but decided to buy the other flagship of another company. I am probably one too few, but I speak for the millions who decided not to purchase the One because of these main issues.

    • GF

      Perhaps you’re right. Without a larger battery and 8 ultrapixels at least, HTC is finished by the competition… And yes, less bessel.

    • GF

      Sony defeated HTC with its 21 mp camera; LG defeated it with its bessels, “small size” and huge display; Samsung with its SD card and battery. And all of them with battery. And the Nexus 5 is soon to come. HTC really needs to up its game.

    • kimLJT

      I highly AGREE. They simply underestimate the power of micro SD slot alone so they deserved this :)

    • Kristopher Davis (Irishgreen)

      Oh I’m sure they should all believe your opinion over 1000s of tech professionals that rate n review devices everyday..smh.. your the typical Samsung douchebag trying to come here n troll HTC..seen ya before trying it..get a life

      • asian101

        I am not a big fan of Samsung. The latest Samsung flagship’s (S4) design and build quality is so-so, plus I had experienced screen burn-ins from my past purchases of Samsung phones (GNote 1 and 2). HTC One’s design, in my opinion, is the BEST (yes, you read that right) among the new flagships now. I just decided not to buy HTC One due to the shortcomings that I think are important IN MY OPINION. And, oh, your post describes who you are perfectly (and the CEO of HTC as well probably).

        • Kristopher Davis (Irishgreen)

          Actually I was wrong your a Sony fanboy. Not to many of them around. But I’ve seen you frequenting around everything HTC and Samsung saying all the things you think are wrong because it’s not Sony or Z ultra . That is the definition of troll. I personally like Sony also. And if the Z1 makes it to US it’ll be added to my collection

  • hohopig

    I think it takes time to work off the bad rep … and HTC has a lot of bad rep to work off. But if they continue to focus on their core business and release great phones WITHOUT an Achilles heel (which has always happened in their older phones) and don’t screw their customer over again and again, yes I think they will get over this extended rough patch. If not … then it is anyone’s guess.

  • trwb

    This article needs to be proofread. There are grammatical errors.

  • massappeal

    Where is HTC’s tablet – isn’t it about time they make one – they could make an all aluminum 10 inch one and they might as well make a cell phone watch

    • Amine Elouakil

      I’m sure the flyer had an aluminium unibody, and it had one of the best digitizers on the marker + stylus yet it failled so hard…

  • krispy2525

    It would really increase the sales if they release the htc one max, and if the max has a 13mp+ camera or if the max has a fingerprint scanner.

  • ryan

    Mother nature can make it rain and the crops will grow aplenty. Unless the farmers forgot to plant the seeds. And HTC forgot to plant the seeds.

    • corsica

      umm, your point ? .. o_O

  • End in sight

    Merge with Newkia or Xiaomi.

  • Tristan TheInfamous McCormick

    They just need a more friendly ui better icons, more features, an up to date sense everythings always late with HTC you gotta think you guys started this shit finish it

    • Amine Elouakil

      pretty sure that Sense 5 has all of that and pretty sure the One X and it variants got 4.2.2 and sense 5 where as phones that came after it from Samsung such the GS3 and note 2 doesn’t, not to mention how Samsung updates ruin the phone experience (aka Jellybean on Note 1 and GS2)

  • Ice Princess

    I love my HTC ONE! I think they’re still suffering from releasing the One x, One s, etc. Which honestly is quite confusing when you’re searching for accessories or anything for the HTC ONE. I think it all is causing them problems. But the latest HTC ONE is best in todays market! I hope they survive this!

  • mant0x

    Stock android, lower price, removable battery, memory card slot, on-screen-buttons and they would win the market in no day

    • well

      As I see from your avatar, HTC sells only a very small part of their products in Lithuania, so lowering the price would not affect much.

      SD would be cool, stock android? Meh, sense 5 is cool as it is and on screen buttons merely depends on preference. Sammy doesn’t have them and they thrive

      • mant0x

        I’m living in UK. I will not buy any smart phone or tablet without STOCK ANDROID and that’s about it. I prefer to have latest software on my devices, I’m waiting for NEXUS 4 2013 (it maybe nexus 5 though). And looking forward to have NEXUS 7 2013 or NEXUS 10 2013.

    • Amine Elouakil

      this is a very small minority request, if I recall well the iPhone does not have any of these and it still for years (without changing much) the most selled smartphone in the world, (heck the One google edition doesn’t sell as much) as for lower prices, buy their mid range phones they have almost everything you mentioned (yet they don’t sell as much)

      • zero cool

        sense 5 is really cool…
        many people don buy htc coz of update… samsung gives out updates to most of its users… htc doesn…even for devices which can run with ease…!!
        and they gotta improve is marketing…hope they come back on top again!

        • Dusan

          Yeah, I’ve had HTC only for the past 3 years. It’s frustrating knowing that your 1 year old high end device has the power to run latest Android, but HTC says it doesn’t. Then a fanmade ROM comes out proving them wrong.
          I like Sense, I love the looks on their phones, but as a customer I don’t want to be treated like a moron.
          HTC failed badly and lost me as a customer. And I’m pretty sure many feel the same way.

        • Amine Elouakil

          I’m sure that the One X got 4.2.2 + Sense 5 and neither the GS3 or the Note got it.

          • Anthony Walker

            Samsung has already stated they’re going straight to 4.3 with those phones.

          • Amine Elouakil

            blah blah blah so where is the 4.3 update ?

        • Guest

          what about htc one s?

          • Amine Elouakil

            Snapdragon S4 Verison to 4.2.2, S3 version not.

      • gorehog

        Google editions are not available through cariers.

        • Amine Elouakil

          neither are the nexus phones in majority of cases. so what’s your point?

          • Justin W

            They won’t become popular in the US because no one sees them when they go to use their upgrade online or in-store. A lot of the American public aren’t aware of unlocked devices giving the freedom to use any carrier whenever you want.

          • Amine Elouakil

            see my comment above

          • gorehog

            Just that the Google Editions won’t sell well until they’re available with a contract. I can’t walk into Best Buy and get one, I can’t order it from T-Mobile, it’s only available through Google and only certain carriers support it.

          • Amine Elouakil

            I don’t get it, you tell me Stock android is a must and that’s what people wants aka desirable and then you tell me since it’s not on carrier shops people can’t get it, isn’t it the same as the Nexus 4.

            You are wrong, the average consummer doesn’t even know the difference between stock android and android with a launcher.

          • gorehog

            You’re confusing me for the orignal poster who you responded to.

            He was saying that if HTC wants to regain market share they should modify the One to have the features and price he mentioned. I kind of disagree. I don’t think most people care about those things. I think they’re happy with a sealed case. I think they’d be happier without Sense. THey wouldn’t know it, they’d just know that hey, this looks like that tablet over there. HTC should work on implementing drivers for all the features of the One in the Google edition. And they should do better marketing.

            Also keep in mind that overall Android phones outsell iPhones. I believe the Galaxy S4 has sold more than iphone this year.

          • mant0x

            You’re wrong. I will not buy any non-stock android device. I would be pleased to have primary storage 32GB+ and opportunity to have sd card in only for media like music and movies. But a non-expendable memory isn’t a deal breaker to me, what’s I don’t like and don’t want is skinned android that prevents from getting new versions faster (HTC ONE and many other HTC devices still uses out-dated android version)

          • gorehog

            Ok, didn’t mean to put words in your mouth.

          • Guest

            My replay was towards Amine Elouakil, I don’t know how I’ve replayed to you, sir. lol

      • Anthony Walker

        You can’t compare Android to iOS the way you did. If someone likes iOS they only have one option – the iPhone. On the other hand, if someone likes Android they have a ton of options to choose from.

        • corsica

          very correct sir. straight to the point. :)

        • mant0x

          THIS. :)

        • kimLJT

          supposed to say this but you already did :)

    • Adam

      I’ll take Sense 5 over stock Android any day… I don’t think a removable battery since the HTC One has amazing battery life, so I don’t need to swap a battery in the middle of the day, but a way for the user to change the battery him/herself without voiding their warranty or having an easy to replace the battery when the device warranty has expired would be good for customers… and memory card slot is over-rated 32GB is plenty of storage…Removable storage isn’t all that it used to be now that phones come with 16+ GB internal storage it actually has been known to be confusing since people don’t really know where files are stored

      • sluring

        Confusing is right, but it’s not the fault of the SD card. I recently bought an HTC Butterfly S with an SD card and thought that it would be a one or two click operation to tell apps to look for files in the SD card too. It turns out that you have to root the damn thing and make symlinks that points to the card. No wonder people find it confusing!

        • John Mortimer

          Most app data can be moved using gs4 without root

      • IOWA

        1. Memory card slot is NOT over-rated. With high end devices, people like high end media. My (compressed!) music library alone is ~40GB. This doesn’t include videos, and other mobile media you want to load up on the go. 32GB is *not* enough in a modern device.

        2. My GS4 Google Edition also has amazing battery life. Usually about a day with moderate use, 16 hours under HEAVY use. I still have a swapable battery just like I always have. 30 seconds and boom, 100% again. Not to mention the wireless charging insert that cost $15 I got from amazon. I love it. (The OEM one was far too expensive, meh)

        3. If people don’t understand a simple file system in 2013, they should (and probably are) just buy an iPhone.

    • JerseyShoreIntrovert

      Funny thing is over at XDA, the Sense Roms are more popular than the Google Play Experience Roms and AOSP Roms. They have done a remarkable job with Sense. If all the stuff you posted will help them win the market in “no day” how come HTC hasn’t done so? For me and a lot of people 32 or 64GB on a phone is plenty of space. The battery on board gets me through the day just fine and I’m never too far from a charger anyway. The button arraignment took a bit of getting used to but now it’s just fine. The wants and needs of enthusiasts are very different from the average consumer. Who should HTC be chasing after? 10% of the consumer base or 90%?

  • joe

    They should advertise the fact their audio recording is far superior to that of any of the Samsung Galaxy series.. Not only does the HTC one have great speaker output, but go to a concert and record it.. No distortion.. The galaxy just sounds like crap static..

    • John Mortimer

      As they can not now use the part I be thinking it not, plus the note 3 is better

      • Justin W

        What? The part they were using that Nokia filed against them for? That was sold to them by another company, so they were allowed to use them.

        Also, have you taken the Note 3 to a concert to record? Do you have the sound clip?

  • Nick Tsiotinos

    Sadly I think that it is too late now for HTC. There are now a lot more players coming into the market. LG, Lenovo, Asus, Sony, and any number of Chinese manufacturers including Xiaomi and Huawi are all producing top quality product!

    HTC, with its now limited resources, simply cannot possibly stay in the race.
    I’m sorry to see this happen, but the company is bleeding talent to competitors.
    I don’t see how they can possibly compete any longer.

  • Deepak Goyal

    Marketing…and HTC stores like samsung did….. In India there is very less ads of HTC + very few or I thing no HTC store……… As it is one of the big samsung profit place…so HTC should improve them self in India……

  • Lee

    They’re paying for their last year’s mistakes.With One X going with tegra 3 was a mistake+poor marketing.Then One X+,Butterfly and so on.They lost majority of fan following last year.Though HTC one is a very good device but one device can’t turn the profits up.
    The future looks bleak for this year for HTC as many awesome new devices are lined up.Only one thing can save them now.i,e,
    AGGRESSIVE MARKETING with Iron Man

  • http://about.me/sarmedsiddique Sarmed Siddique

    One word; Marketing

  • Raoul

    I totally agree with Kristopher. Myself, I have the HTC one and my wife the Samsung S4. My choice of HTC one was very clear. The user interface of HTC is very good. I knew this because I had a Desire. I also was an owner of an S2 and S3. Very good phones, but not trustworthy. S2 motherboard crash which does not happen very often, only a few in the world who had this, many faulty software updates. Phone getting hot l, so hot that the sim card bended. The S3 is still a very good device, but a lain software malfunction resulting in freeze. The one should have been installed with a stronger battery and possibility of a SD card. Also the camera is really bad. The sales would have been far better with these 3 improvements.

    • John Mortimer

      My gs4 just got updated an is now way faster with no lag than my HTC one, I have both phones, antutu now get over 27000

      • Anthony Walker

        My S4 still stutters on occasion even after the updates but it really doesn’t detract from anything.

        • John Mortimer

          What update are you on, the most up to date German simfree as no stutter, what’s your antutu

  • Amine Elouakil

    I doubt the issue is poor sells of the One phones, The problem resides in margings, HTCs margins on the One are almost inexistante due to high manufacturing and components costs, these will go down with HTC releasing more phones sharing the same manufacturing process (Quantity will reduce cost overtime) HTC Still making money, alot of if actually so not a problem

    • Anthony Walker

      HTC might not be making any profit with revenue so low.

      • Amine Elouakil

        heh? revenue are high not as high as last year but decently high, the problem is profit due to low marging (the One phones are expensive to built)

    • lil bit

      No way they are making money. Im sure they are already losing money and will post losses for Q3.

      • Amine Elouakil

        No they’ve made money in the last two months.and one month left till the Quarter is warped up

  • OMGgary

    Gangrene can’t be cured with flowery bandaids.

  • zero cool

    htc is known for stability in android phones… i’d suggest them to increase internal storage for their new mid-range phones and give updates to phones which can run them easily(one s update petition is still going on)… and improve your marketing
    i know htc is awesome…my friend knows htc is awesome… but does the whole world know abt it?

  • Michael Hall

    Ever since the HTC Sensation I have never trusted them. Man that phone was bad.

    • gorehog

      What? 2+ years and i’m still using mine.

      • Roberto Evans

        Same here. Still looks awesome. It’s just now they keep forgetting the two fundamental death notes, the SD Slot and removable battery

      • Michael Hall

        With mine the SD Card slot failed after 6 months, the screen was poor, it was thick, slow and cumbersome. The battery life was abysmal and it sill hasn’t got an official JB update. The only good thing about it was its camera

        • gorehog

          Failed? Did you swap SD cards often? I never switch mine out and I’ve often wondered about how durable they are.

  • E. Tasche

    No joke, I sincerely believe I could run this company better than their current management.

  • Lucas Lopes

    Avaliability. HTC is non-existent in several growing markets, as I can state by living in Brazil. They don’t sell phones there, not even by an official re-seller, there is no support… and I know Brazil is note the only one. Apple and Samsung rule my country! I’m travelling across India right now, and they are very present here. I simply LOVED the One when I came up with it in a store, but can’t but beacause I have no way of epairing it if something goes wrong when I come back. I’ll buy the GS4 or the new Xperia Z1 instead, because Samsung and Sony INVESTED in Brazil and I know I have where to turn if something goes wrong.
    And even here in India, it’s hard to find some of their products. The new Butterfly S, for example, is nowhere to be found.

  • Carlos Fernando

    Well they aren’t even selling the Htc One in many countries. So they have what they deserve. I really wanted an HTC On.

  • Q.

    It’s sad to see HTC struggling. They make great phones but they are always let down by poor battery and poor support. They need to improve in those areas and poor money into marketing.

  • blairh

    Please stop saying the One is such an amazing device when it isn’t. The overwhelmingly positive review are baffling. Terrible button placement. Home button on the lower right. Ridiculous. A power/wake button in the upper left. Flush power button and volume rocker. A mediocre camera for day and indoor shots. It’s not all bad. (Sense 5 is better than terrible 4 , aluminum backing, dual front speakers.) But the hardware mistakes are obvious IMO and I never felt the One would solve HTC’s issues.

    • lil bit

      You nailed it. So many dealbreakers.

      1. Yes, The buttons are truly horrible, and one is missing, they should have included app switch button.

      2. Lack of storage, 64GB versions are virtually impossible to find.
      3. Camera resolves less detail than the old cheap Xperia U. Sure its good enough but this is supposed to be a flagship

      4. BlinkFeed and Sense. Theres no Google Play Edition here.

      Reviewers have over estimated the popularity of One, all kind of polls and statistics show that Xperia Z has always been the more famous phone among the two.

    • asian101

      Yup, your reasons are true in my opinion and are all validated. I fell in love when I saw HTC One as it was first displayed in an electronics shop in the country where I currently work in (checking the unit for an hour or so). I do want to support HTC, but all of the weaknesses you mentioned eventually made me decide to turn my back and purchase another company’s flagship. In my opinion, hardcore HTC fans (who are mostly greater geeks, writers or editors of tech sites) turned a blind eye on the phone’s weaknesses, as they were enamored by its sleek, unibody, and beautiful design- and the amazing display as well. Well, sales matter, and majority of the people has spoken- as people went on to buy flagships of other companies.

  • David

    i dont really care, im happy owning the htc one and having the best phone out atm :]

    • OMGgary

      What is this other phone that you own apart from the HTC One?

      • corsica

        I bet it’s iphone :D

  • cvgordo

    why have they not put out a phone with an micro sd slot and removable battery? that’s the start and end of their problems right there.

    their ceo needs to go as well. the amount of money they’re putting into robert downey jr is baffling as well. just colossal mistakes all around (TWO facebook phones haha). i had 3 htc phones in a row that i loved in the ppc6700, tilt, evo4g. it’s sad to see them fail so hard now.

    competition is always good but this is entirely their own doing and they have no one to blame but themselves for being so arrogant and out of touch with what consumers want.

  • http://www.brentwgraham.com/ @brentwgraham

    I’m still boycotting them for the Evo. What a terrible experience.

    Good riddance.

  • artiplier

    I was ready to grab an HTC One 64GB in black on launch day, but then HTC made 64GB exclusive to AT&T, and it was over 6months till the black version was available on Telus in Canada.

    So I’m waiting off contract and continuing to use my HTC Desire for now…64GB microsd, custom 2.3 Rom that gives me 2GB for apps, and overclocked about 20%…can’t push it much more lol. Perhaps if the Max comes out with 64GB, I’ll grab it, although I’m not a fan of the new two button setup either.

  • Antoinne W

    I believe HTC has released some very high quality devices, historically and recently. What I would surmise to be the issue is the loss of consumer confidence as it relates to Android updates (which, the carriers play a huge role, but the manufacturers have to implement and test the updates before they are submitted) and the disparity between their impressive devices (HTC One/One X) and their lackluster devices (Thunderbolt; horrible battery life and the ICS upgrade saga where they officially said they’d release the update then backtracked)

    Once consumer confidence is gone, rebounding is extremely difficult. That, and as other members have stated, the marketing campaign with Downey is either weak or too little, too late or both. Lastly, the CEO has proven to be a detriment and if you are weak at the top, everyone (both organizationally and the consumer base) suffers

  • Antoinne W

    I believe HTC has released some very high quality devices, historically and recently. What I would surmise to be the issue is the loss of consumer confidence as it relates to Android updates (which, the carriers play a huge role, but the manufacturers have to implement and test the updates before they are submitted) and the disparity between their impressive devices (HTC One/One X) and their lackluster devices (Thunderbolt; horrible battery life and the ICS upgrade saga where they officially said they’d release the update then backtracked)

    Once consumer confidence is gone, rebounding is extremely difficult. That, and as other members have stated, the marketing campaign with Downey is either weak or too little, too late or both. Lastly, the CEO has proven to be a detriment and if you are weak at the top, everyone (both organizationally and the consumer base) suffers

  • Miguel Meza

    Marketing… At school I’m like the only one with an HTC One, everybody else has IPhones and Galaxys as they call them.

  • knightpt

    One good phone is probably not enough to lift a company from the bottom… At least in my country HTC was always a “strange” brand that not many knew that even existed before the HTC one. Now they see the HTC One as the “expensive phone brand that i don’t know about yet”, it takes time to build a name and reputation and HTC needs 1-2 more very good phones on the level of the HTC one (and less expensive) to attract more people to talk about it.

    Before the HTC one every HTC phone was just bland and boring, even tough they had a good build quality but only the more informed people knew about it here.

  • Cristi13

    Considering htc was the biggest android manufacter a few years ago, i don’t think that they are so unknown, as some people think. And no, just “good marketing, a la samsung” won’t make the sell, because samsung is more than just marketing.

    • knightpt

      Not on emerging markets… a few years ago emerging markets were not so … into buying top-end smartphones ;) Emerging markets are huge atm on world economy. In fact even markets that were good buyers of phones, the smartphone “boom” was probably 2011-2012, a time when HTC was already on steep decline… Bad timming on HTC, couldn’t keep up with the new markets demands.

  • Robert Crosby

    not big suprise

  • IOWA

    They need to bring back removable batteries and removable storage media. People want these features, and Samsung is lapping up all the profits because they listen.

    • thatS1yfox

      I agree with this and is a big part as to why I’m still thinking about what phone to upgrade to

  • HTC ftl

    How the hell can sony make a profit in their mobile business and htc cant?

  • Spruce Cycle

    Samsung is just awesome and HTC is less awesome.

  • blanco112

    I might have bought one if they released it for Verizon sooner.

  • Nex

    Just think about it HTC. Forget about important things like SD slots and removable batteries. Samsung got the 4.3 update for the S3 which was released mid-2012 at about the same time as your One that was released THIS YEAR. And you still have a million other phone models left orphaned, and you wonder why your phones aren’t selling? It is because YOU ENJOY LEAVING YOUR CUSTOMERS out in the cold.

    Sure HTC, keep doing what you doing now. I’ll see how long you can last from your own sheer arrogance and incompetence.