HTC bags Red Dot Design Award for Windows Phone 8X and 8S

March 15, 2013
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HTC Windows Phone 8X
In an earlier report, we told you how HTC bashed Samsung for what it says is a lack of innovation after seeing what it did during the recently concluded Galaxy S4 announcement. Evidently, HTC thinks Samsung could do away with some of its marketing and perhaps focus more on innovating instead. Well, even though HTC itself could use a bit of advice on the former, at least it certainly knows a thing or two about the latter.

When it comes to industrial design, HTC is one of the best names in the consumer electronics industry. And now its efforts in the said department have finally been rewarded, as the company has just been given the “red dot award: product design 2013″ for two of its Windows Phone-powered handsets, the Windows Phone 8X and Windows Phone 8S.

The red dot design award’s initiator and CEO, Prof. Dr. Peter Zec, said that both the Windows Phone 8X and 8S “demonstrated an extraordinary design quality,” and showed that design is a key element in innovative product solutions.

As a result of them being red dot design award-worthy, both the Windows Phone 8X and 8S will be presented at the red dot design museum in Germany and included in the red dot design yearbook. Now, if only HTC can turn its innovations into not just awards, but also money. Then it would be able to guarantee its own survival to continue delivering more such innovations.

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HTC honored with top design award

Windows Phone 8X by HTC and Windows Phone 8S by HTC receive internationally-renowned red dot award for product design

Bellevue, Wash. – March 14, 2013 – HTC Corporation (HTC), a global leader in mobile innovation and design, has received the prestigious “red dot award: product design 2013” for the Windows® Phone 8X by HTC® and the Windows Phone 8S by HTC, recognizing its high-quality design. One of the world’s largest and most respected design competitions, the red dot design award recognizes HTC’s outstanding and innovative design amongst its peers.

Prof. Dr. Peter Zec, initiator and CEO of the red dot design award, said: “HTC’s Windows Phone 8X and 8S not only demonstrated an extraordinary design quality, but also showed that design is an integral part of innovative product solutions. We are pleased to award the ‘red dot’ to HTC.”

The Windows Phone 8X by HTC and Windows Phone 8S by HTC are the latest additions to HTC’s family of Windows Phone devices, crafted by HTC’s global design teams to blend the virtual and the physical utilizing a three dimensional, pure uni-body design based on the Windows Phone Live Tiles. The Windows Phone 8X by HTC and Windows Phone 8S by HTC are perfectly sculpted with a dramatic taper making them feel thin in the hand. The devices feature the Windows Phone 8 operating system and boast studio-quality sound with Beats Audio™ and incredible camera capability. Read reviews of the Windows Phone 8X by HTC on the HTC Blog.

“We are honored to again receive the prestigious red dot design awards, this time for the Windows Phone 8X by HTC and the Windows Phone 8S by HTC,” said Scott Croyle, vice president of design at HTC. “This recognition is testament to the hard work and commitment from countless HTC employees. Our design teams are constantly looking for design breakthroughs to create products that not only look great but also bring our customers the most unique experience.”

The red dot design award dates back to 1955 and is now one of the world’s largest and most celebrated design competitions. This year, 1,865 designers and companies from 54 countries submitted over 4,600 products and projects to compete for the coveted design awards. Together with other award-winning products, the Windows Phone 8X by HTC and the Windows Phone 8S by HTC will be on display at the red dot design museum in Germany and the online exhibition, as well as in the red dot design yearbook.

About HTC

Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC’s portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.

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