According to HTC chairperson Cher Wang, the Taiwanese manufacturer has no intention to remain passive in front of the recent challenges it faced, such as the temporary ban of the AT&T HTC One X and the Sprint HTC Evo 4G LTE or the increasingly competitive rival manufacturers. In order to overcome these challenges, Wang has announced that the main focus for HTC in the following months will be the strengthening of their retail channel connections.
Retail channel deployment is exactly the area where HTC’s main competitors, Samsung and Apple work their real magic. Unfortunately for HTC, the two aforementioned companies have a lot more retail strings they can pull (on a global level), given that their products are not limited to the smartphone market, but tend to other tangent markets as well, such as that of PCs, netbooks and TVs.
Fortunately for both HTC fans and investors, Wang has stepped up during the 2012 HTC shareholders meeting that took place yesterday, June 12, and made it very clear that she remains confident in HTC’s capability of overcoming current shortcomings.
Referring to the much disputed US custom commission temporary ban over two of their smartphoes, Wang stated that the mishap has affected HTC’s short-term performance. As a consequence, HTC was forced towards a downward revision of its second-quarter guidance.
At the same meeting, HTC’s CEO Peter Chou has responded to the criticism regarding the launch of HTC One S models in Taiwan, one that swapped the Qualcomm S4 CPU for the older, S3 generation. According to Chou, Taiwanese customers should rest easy knowing that the two CPUs are comparable in performance, although I’m sure many tech-wise fans are fully aware that the newer (and better) manufacturing process applied to the S4 should obviously translate into a noticeable speed bump. Chou’s following statement painted the picture in much more objective colors: the timely launch of the HTC One S in Taiwan was necessary to meet local demand, but impossible with an S4 processor due to shortages in the S4’s availability.
Given that HTC seems to be diving ever deeper into financial problems, it sure looks like the wise decision to make, but (as always), feel free to disagree in the comment section below!