HTC pledges to provide 2 year’s worth of updates to new flagship devices

February 15, 2014
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HTC One

One of the big sticking points to purchasing HTC smartphones in the past few years was the relative lack of updates provided for flagships, and while there are more than a few reasons why HTC is no longer at the top of the Android tree, the fact that many customers have been burned by HTC due to a lack of updates is definitely a big factor.

HTC has acknowledged that it hasn’t been the best in the business when it comes to updates, and as such has improved in both speed and regularity with its 2013 flagship the HTC One, which has received reasonably quick updates. Now HTC is looking to go one step further as it has pledged to provide a full two year’s worth of updates to new flagship devices after their release date as it looks to win back the trust of customers.

We donโ€™t have a perfect track record regarding updates along with almost every phone manufacturer, but weโ€™re dedicated to bring more transparency to the process and doing our best to deliver updates as quickly as we can.
HTC USA Product Team
Reddit AMA

This was revealed in yesterday’s Reddit AMA (Ask Me Anything), which was undertaken by the HTC USA product team to help bring a little more transparency and improve communications with customers. Unfortunately, they did not specify what was considered a “flagship” device, but we can safely assume the successor to the HTC One will be one of them.

Today we are making a commitment to support all new North America flagship devices going forward with all major Android updates for 2 years after their release date.
HTC USA Product Team
Reddit AMA

The AMA also revealed some good information for owners of the US version of the HTC One X. HTC had previously announced that all variants of the HTC One X, and One X+ would be stuck on Android 4.2.2 Jelly Bean. This was due to the lack of support from Nvidia for newer versions of Android for the Tegra 3 processor found in the International variant of the One X and all variants of the One X+.

However, the US variant of the HTC One X uses the Qualcomm Snapdragon S4 Plus, which can be updated to Android 4.4. While HTC had previously decided to keep the US variant of the One X on par with the rest of the One X family, an uproar of displeasure from customers, HTC is now “actively exploring” how the US variant of the HTC One X can make the jump straight to Android 4.4 KitKat.

You can read the whole HTC USA product team AMA thread in the source below, which contains some more information, including the likelihood of the addition of RGB LED notifications to HTC smartphones, the update schedule for the HTC One Mini and One Max, and more.

Are you convinced HTC is making a comeback or is this a case of too little too late? How important are timely updates and support to you?

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