HTC planned a smartphone customization website before Motorola

by: Robert TriggsAugust 15, 2013

vs the Moto X

One of the best things about Android is the sheer amount of choice we have when it comes to buying a new smartphone, and Motorola’s customization options available with the new Moto X seem like the next logical extension. But what if I was to tell you that HTC was actually considering a similar feature quite a while ago?

According to sources familiar with HTC’s business plans, the company had been prototyping a color customization project for its own handsets, which it would have sold through the US carrier Sprint. In hindsight, it seems like HTC may have missed quite a big opportunity.

Originally the project was supposed to offer customization for HTC’s 8XT Windows Phone, allowing consumers to pick between a range of colors for speakers, accents, two-tone highlights, and there was even an option for personal engraving. The HTC Design Studio had planned to make these options available via a web app, but the idea was cancelled due to concerns over implementation costs and the project’s complexity. Here’s a glimpse at how the design studio may have looked, courtesy of The Verge:

HTC Design Studio

But who knows, if Motorola’s Moto X customization feature proves to be a big selling point for consumers, perhaps HTC, and possibly other smartphone manufactures, will be keen to start up customization projects of their own.

Would you like to be able to tweak the colors and materials of your next handset, how much extra would you be willing to pay for such a feature, or is design best left to the professionals?

  • Joseph A. Yager

    Looks like HTC snoozed and loozed.

  • Ivan Myring

    I know this is irrelevant but I thought I should mention it. Sammobile has posted a definitive list of which countries will get which note 3 varient

    • Frank


      • Ivan Myring

        Yeah I see, I missed it

  • n900mixalot

    Juuuust another example of HTC’s inability to commit to anything.

    • Pradeep Viswanathan R

      That’s a wise decision instead of digging shit.

    • Jeff Cromwell

      Yeah…because they were so unable to commit to being the first Android phone, first 4G phone, first LTE phone, and the first phone with dual front-facing speakers. So wishy-washy!

  • Netto

    Just you wait in a while, you’ll see a patent approval for apple that said that they thought of this first as well.

  • Balraj

    Problem with customization is that oem take it has marketing gimmick to make some more money
    Make white n black default n pay extra for other colors lol

  • yogesh

    htc with new design

  • MSmith79

    Call me boring, but I want my phone to be black or silver.

    • MSmith79

      Let me beat you to the obligatory reply “You’re boring!”

  • Oli72

    htc c’mon man its about who comes out first.

  • annahuffington9

    One can simply use photoshop, make this website design and claim “we were thinking about it”.

  • Lisandro O Oocks

    To the author:
    When you title things make sure they are facts. If they’re doubtful then don’t sound so factual. You seem to know exactly the moment that Motorola planned anything. Which you don’t.