Many words have been written on HTC’s mistakes that lead to its current troubles in the mobile business, with one of them being the lack of strong Galaxy-style brand that consumers would grow to love.
HTC decided to invest in such a brand by launching the One series of smartphones last year, although the company was not able to impose its own product names to certain carriers.
Then, just a few days ago, the company launched the HTC One, which is going to be the company’s only One-branded handset this year, a make-or-break kind of project for the Taiwanese Android maker that’s still having a tough time fighting against the competition, especially Samsung.
We were under the impression that HTC will further invest in its One brand and not budge to carrier demands anymore when it comes to changing the name of the product – in the U.S., AT&T, Sprint and T-Mobile are going to sell it as the HTC One.
But it looks like things aren’t necessarily so, and no, it’s not Verizon that’s going to get its way selling the One as the Droid DNA Plus, as it was recently rumored.
We’re looking at China Mobile this time around, which has announced the HTC One as the HTC TD 101. That’s certainly an ugly name and won’t do HTC much good especially considering that China Mobile is the largest carrier in the world, and therefore plenty of potential buyers will be looking at the TD 101 instead of One in marketing materials.
Furthermore, this particular One version will feature a regular-pixel 8-megapixel shooter, so no UltraPixels for this device. So much for creating a strong HTC One brand!
Availability details for the HTC TD 101 have not been made public yet during China Mobile’s MWC 2013 presentation, although from the looks of that slide we could assume that China Mobile subscribers will get the device at some point in July.
In addition to the TD 101, China Mobile will have other TD-LTE smartphones in stores this year, like the LG Optimus Vu 2 Plus, a 5-inch handset that will pack a 1.5GHz quad-core “next-generation” processor, a 13-megapixel “advanced” camera and a 2540mAh battery.
The slide above seems to suggest that the Optimus Vu 2 Plus will hit China Mobile in August, but we still need official launch confirmations.
In case you’re interested in more TD-LTE devices, you’ll have to know that in 2013 China Mobile will also sell other TD-LTE devices including the Huawei Ascend D2-TL, the ZTE U9810 and a garden variety of mobile hotspots.