HTC is leaving no stone unturned with the promotion of its One series. With three phones in the lineup, the HTC One X, One S, and the One V, HTC is hoping to get a head start on the competition (ok, on the Samsung Galaxy S3) with a worldwide release slated for next week.
As part of its promotional campaign, HTC released a brand new ad, which visibly attempts to create a personal connection between potential buyers and HTC and its products. In the ad, HTC claims to have “listened” to the users, to create a lineup of devices that will suit everybody’s needs, because “no one person is exactly the same as everyone else.” On a side note, we recently argued that HTC is, in fact, listening to users, and the results are impressive.
Check out the ad for yourself here:
The commercial doesn’t show off the phones much, but is more of an attempt at increasing brand recognition of the One series. HTC has certainly taken the One branding and run with it, with even the device unboxing revealing a screen protector with the message “I’m the one you’ve been waiting for.” I would have definitely liked to see the phone hardware and software being put through its paces in ad, at the least using the phone to show the Youtube and Facebook sequences, instead of a PC browser.
Nevertheless, it’s a great attempt at getting HTC’s new message out there – that we, the customers, are the biggest asset.
What do you think of the ad? Is HTC finally heading in the right direction with its products and advertising? Will an HTC One phone be your first choice?