HTC One sales doubled to 1.2 million in May, but may have already reached the peak

June 7, 2013

HTC One

By now you’ve probably heard that the HTC One is selling well, with over 5 millions units sold so far, helping HTC post some decent financial results for a change.

There’s some more good news for the company: it appears that during the month of May sales of the HTC One doubled up compared to April, reaching a fairly decent 1.2 million units, according to Citigroup Global Markets Inc analyst Kevin Chang.

In fact, the One accounted for around half of all of HTC’s May sales. Whilst these numbers might not be close to Galaxy S4 territory, it’s proof enough that HTC can make a decent handset when it needs to, a device that has helped see the company through what can only politely be described as a rough patch.

But once again, it’s not all good news for the handset manufacturer, as analysts are speculating that sales may have already reached their peak, with demand expected to begin falling come the start of July.

With One volume peaking and other models still weak, we believe May will be the peak of near-term sales.
Citigroup

Some are suggesting that demand for the handset is already saturated, whilst others are expecting demand to drop, as consumers hold off purchases in favour of waiting for upcoming devices like the new iPhone. Sales are expected to be particularly lacklustre in the United States in the following months, so HTC will have to pick up the pace in emerging markets like China.

This could be particularly troublesome for HTC as the company doesn’t have a decent line-up of other smartphones to fall back on at the moment. Hopefully for HTC, the pending release of its HTC One Nexus experience handset and the launch of the rumored HTC One Mini, HTC One Max (T6) and Butterfly handsets should help prop up the sales figures for a little while longer.

Comments

  • Cl3v3rName

    let’s hope not, htc deserves it’s spot in the mobile industry.

    • dandroid13

      HTC deserves nothing special…

      • Andrew Baxendale

        The creators of the hardware for the first Android phone deserve nothing? HTC has been there for Android longer than anyone else, still making phenomenal phones. The company deserves a lot more than what it has now.

        • technology

          But they didn’t the one who make the platform famous as Android is now :)

        • dandroid13

          The only phenomenal thing HTC ever made for Brazil was their prices, a Desire used to cost as much as a GS3. Wow…

        • christopher

          Deserve??? Deserve shouldn’t even be a word used for ANY manufacturer!! They make product and most of the time sell it for a ridiculous amounts of profit.. This has nothing to do with anyone deserving anything. Just because they made the first Phone for Android they “deserve” ?? Companies rise and then a lot of them fall for whatever reasons. HTC makes good phones no doubt but their steady decline has reasons as to why…

          • dandroid13

            HTC is only popular in the US, here in Brazil nobody knows what HTC is, even though Brazil is the 5th largest smartphone market, they jumped ship last year, they are pretty smart…

    • frhoward

      I agree, the HTC One is a phenomenal phone. I love it and I have had all of the latest and greatest phones including the S4 and iPhone 5. More praise should be given to HTC for changing the Android market in the designs of phones. Now most companies are looking into making their phones have that premium feel on top of how the phone functions software wise, which is something Android was lacking.

      • spg210

        I think htc would prefer more sales.

  • dtraini30

    Verizon release could also help. I know at least 5 people waiting for it!

  • Tamadrummer94

    What happened to the 5 million?

    • spg210

      It never happened.

  • sfasljkas

    if it doubled in may then it only means they sold 1.8 million, not 5 million as they claimed. 5 million would have put it at s3 level of sales.

    • mistercow4u

      It was released in March.

      • sfasljkas

        even if it was released in march the 5 million would not make sense, that’s why there is no official declaration of the figure from htc. the figures themselves dont match up if that were the case.

  • Amine

    Just to make things clear, these numbers are just FORECAST sales by Kevin Chang

  • impacient

    The HTC one is just great. I wouldn’t go for an Iphone5 at this point. Iphones have become just boring. The samsung galaxy 4 is also a fantastic but from a device design stand point just does not cut it. It is way to big, it is way to plastic and looks way to old

  • Cao Meo

    Go HTC and punish Samesung for the boring design, lack of innovation!

    Android is not Galaxy and TouchWiz!!

    • spg210

      Those 1.2 million devices htc just sold in over a month is really gonna punish samsung.

  • Charles Ditzel

    I think the analysts are wrong. HTC One gained momentum after the reviews comparing it to Samsung Galaxy S4. They were quite favorable to HTC. My guess is they make peak in June. I have watched five colleagues buy in June.

    • spg210

      Analysts are wrong because you watched 5 colleagues buy a One in June? You’re apparently in the wrong career field. The tech world needs analysts like you to come up with gems like you just did.

  • roeshak

    In life, for the most part, you get what you deserve.
    Don’t know who thought android authority maths but if they sold in May double what they sold in April, that says they’ve sold less than 2 million units in total. I thought the company already denied those 5 million units figure.
    HTC are right where they deserve to be. They make phones for a small minority of tech enthusiasts and so rack up fewer sales figures than their competitors who put out more main stream devices.

  • roeshak

    In life, for the most part, you get what you deserve.
    Don’t know who thought android authority maths but if they sold in May double what they sold in April, that says they’ve sold less than 2 million units in total. I thought the company already denied those 5 million units figure.
    HTC are right where they deserve to be. They make phones for a small minority of tech enthusiasts and so rack up fewer sales figures than their competitors who put out more main stream devices.