Normally when a phone has been on the market for a little while, it is only natural to see price changes. Almost always this means lower pricing than before, but not in HTC’s case. Apparently the HTC Store is now selling the unlocked HTC One for $599.99, a $25 price increase.
When HTC first started selling the HTC One through its store there was no indication that this was limited time pricing, so what gives? While we can’t say with any real certainty, it seems likely this has something to do with the HTC One with the Nexus User Experience, which will arrive to Google Play on June 26th for $599.99.
Having a $25 price difference between the HTC One NE and regular version wouldn’t have made a lot of sense, after all. Okay, but why didn’t the HTC One NE just price at $574.99 to begin with? Only HTC and Google know for sure.
One possibility is that the change maybe had to do with keeping the Samsung Galaxy S4 NE and HTC One NE within a similar pricing range (a $50 difference this way).
That’s assuming that Google requested the $599.99 price tag. What if it was the other way around? HTC might have decided that it wouldn’t get involved with putting stock Android on the One unless they could make a few extra bucks out of the deal, and then simply decided to raise its earlier pricing to reflect the new Google Play price.
Of course both of these theories are complete speculation on our part, and are admittedly pretty lame reasons. Then again, can you think of a good, not-lame reason for a price increase at this point? I certainly can’t.
To be fair, a $25 price increase probably isn’t going to break the bank, but that doesn’t make this move any less strange. What do you think, is the $25 price increase a big deal? Any interesting theories as to why HTC increased the pricing?