HTC has posted its latest monthly revenue figures, which should tell us exactly how the company is fairing in the face of competitive pressure from the Galaxy S4. In typical HTC fashion, there’s been some good and bad news.
We’ll start with the good news: HTC’s May sales leapt up an impressive 48% compared with the company’s April figures, and have almost doubled since March. In monetary terms, HTC’s sales increased from $NT19.6 billion in April to $NT 29 billion in May, which puts the company well on track to hit its $NT70 billion revenue target for the second quarter of the year.
This jump is sales is clearly down to the success of the HTC One, which seems to have held up well despite the launch of Samsung’s Galaxy S4 flagship. The handset has reportedly sold somewhere around 5 million handsets so far. Sales have improved month on month for HTC since the launch of the One, which appears to have been the company’s saving grace after the preceding month on month declines.
However, HTC is still facing yearly declines from 2011, and there’s certainly a long way to go before the company can be considered to be in full recovery mode. A further line-up of strong products will be needed to cement this change in fortune, especially considering how poorly the First was received. But the new Butterfly and One mini handsets could prove to be better bets.
Unfortunately for HTC, the success of the One doesn’t appear to have stopped the tide of resignations that are plaguing the company, as HTC’s Chief Operating Officer Matthew Costello has become the third major figure to resign in as many months. Matthew Costello had been with the company for the past three years and, according to Bloomberg, is set to be replaced by HTC’s current president of engineering and operations, Fred Lui.
With HTC set to easily surpass its Q2 revenue target, the company is finally starting to look much more financially stable. However the internal issues with the business could spark another round of problems at the company when it comes to planning for the future. The next couple of months will be critical for HTC, but on the whole things are looking a bit better than they have for a while.
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Sounds to me like their fixing things not destroying themselves. Apple should have done the same before it was to late.
Tim Cook was a really bad choice (nothing against the man, he seems nice but just lacks the things that Steve had). From Finnish Wikipedia page of Tim Cook (which has a whopping 2 lines of text): “He’s taciturn and not a charismatic showman”. :D
Yup I totally agree, apple was revived by Steve Jobs and died again when he left. Just like the first time this happened. One minute 1984 add then he leaves and serious suckige prevails.
Your comment here is almost exactly what I would’ve said. Any sports fan has seen this before. Team tanks, does really bad. What do they do? Draft some good players, then fire the GM, the coach, the assistant coach, etc. It’s an image change, no a deconstruction project ;)
crapple is too busy suing.
It’s the perfect time to clean house as they are producing positive results, from what I see HTC is trying to bring back the control to Taiwan instead of deviding it self, and to rely on internal talents instead of the foreigns they’ve recruited in 2010 (just before the decline)
So why don’t you make monthly articles about how good or bad Samsung, LG, ZTE or Sony are selling too?
“faring”, not “fairing”.