HTC One (M8) design head leaves the company

by: Shawn IngramApril 25, 2014
htc one m8 outdoors (4 of 17)

David Croyle, the man behind the designs of the HTC One (M8) and every other smartphone in HTC’s One line will soon be leaving the company.

Croyle led HTC’s design team since the manufacturer acquired his One & Co studio back in 2008. During that time his team designed arguably the most attractive smartphones in the past few years. Croyle isn’t just abruptly leaving, though. HTC told The Verge that Croyle’s departure is a “long-term transition” that will see him take on the role of consultant for the next few months as his replacement takes over his position.

Croyle will leave the company to work on a wider range of projects. There’s no word on what those projects might be, but hopefully we’ll see more of his designs whenever they’re ready.

Jonah Becker, Croyle’s second in command, will likely take over as head of the company’s design team in San Francisco.

HTC also promoted Drew Bamford from his position as head of Sense user experience to head of all software and services. The move could be a sign that HTC is trying to simplify its teams through consolidation.

While HTC has consistently produced great-looking devices, it does have its fair share of problems. The phones don’t sell nearly as well as Samsung’s Galaxy devices, and Croyle is just the latest major executive to leave the company. According to GeekWire, Ford Davidson, who joined HTC when it bought his company Dashwire, is also leaving the manufacturer to work on his own projects, potentially to found a new startup.

The executive churn and poor sales aren’t good signs for HTC, especially as it heads into new categories like wearables which haven’t yet proven incredibly successful for any company. Maybe Becker can help keep design a consistent strong point for the company, and Bamford can help make the user experience better. But is that enough?

Are you confident in HTC’s ability to keep going forward given the recent changes?

  • Cascade

    Is Butterfly his works too? I actually like Butterfly design

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  • Fakhruddin Darwis

    HTC should try producing good affordable low-end devices if they really want to compete with Samsung.

    • K2

      And provide service and support to them like samsung does. Just making them and leaving it to the consumer if a problem arises, isnt enough. Not everybody is tech savvy enough, to deal with all the problems a typical smartphone gives. Heck even some tech savvy people can deal with all kinds of problmes

      • K2

        ‘cant deal’

  • MasterMuffin

    The real reason why he’s leaving is the damn bezel ;D

    • Mur

      Bezel or not nothing beats the One in terms of design! :D

      • MasterMuffin

        Pretty unpopular opinion incoming: I think Xperia Z2 looks better

        • RusticKey

          This. I like rectangular phones more.

        • Bryan Z

          I think my nokia 3310 has the best design

        • Cole Raney

          I agree. I actually would put the S5 ahead of the One in terms of design. I know many people bash the design, but I think the S5 has a decent design. Nothing comes close to the Z2 though.

          • MasterMuffin

            This opinion was surprisingly popular!

  • Brendon Brown

    Well design isn’t something that you need to be a “Genius” to get right… HTC will still lead the way for design in the Android market.

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  • Beci

    Heey David Croyle come to Samsung..
    All what samsung need is David Croyle LooL

  • Raghav Kapur

    Am I the only person who prefers the M7 design ??
    I don’t like the rounded edges

    • FagzyJip

      Couldn’t agree more. The reason I will not upgrade to the M8 is because of this twat designer making such a balls of it

  • Rohit Naik
  • Tommy

    It may not outsell Samsung and the relentless marketing sure to follow the feature-rich Galaxy S5, but HTC executives say they don’t care. They say they just want to build a phone for people who like nice things. And if you have decided to become a proud owner of this device, perhaps you’re in the market for a solid and beautiful protection case as well.