HTC video invites us behind the design of the new HTC One (M8)

by: Jonathan FeistApril 6, 2014

The design team behind the new HTC One (M8) has released a short video sharing their passions and struggles to bring you one of the finest rounded metal back covers around.

Okay, it is about more than just the HTC One (M8)’s all metal casing, as the team describes maintaining the legacy of the One, refining it and ensuring the new design fits well in your hand and feels great to the touch. Their achievements resulted in a phone that is only 8.96mm taller, 2.4mm wider and only 0.05mm thicker while packing a 5.0-inch screen, as compared to its predecessor and its 4.7-inch display.

HTC One M8 Design

Other goodies packed into that fancy new shell include a 2.3GHz quad-core Snapdragon 801 processor, 2GB of RAM, a 2600mAH battery, Ultrapixel Duo Camera and more. Not only did we take the new HTC One (M8) for a test drive, or two, but we also put it beside the HTC One (M7) in a comparison piece that I think helps one appreciate the subtle changes that make for a great device. Read all about it, or just check out our awesome video below.

The idea of releasing a design principals video for a flagship device is a pleasant touch, providing insights into what and why we have the devices that we do today. Just a couple weeks ago, Samsung told their design story as well. Combined with our full review of the new HTC One (M8), it is hard to not fall in love with the idea of this device.

What do you think of the all metal design of the HTC One (M8)? Are you excited to get this device in hand, or will you opt for one of the other great flagship devices destined to hit store shelves soon?

  • Squire

    I kept watching just to find out who’s the moron responsible for putting huge HTC logo below the screen..

  • Colby Leong

    Sony and HTC have the best looking devices out there. I think Sony sacrifices handling more for looks. They did say that they didn’t want to stick with the same design, so I’m hoping the new Z3 can introduce a new OmniBalance design, with better looks and handling.

    • Shark Bait

      Totally, and I think design is very important these days since the specs are almost the same. It stands as a means of differentiation. Unfortunately Samsung has totally misunderstood this!

      • Colby Leong

        Exactly, but in all fairness, Samsung doesn’t sell phones, they sell features. They could take a few pointers from Sony and HTC, they did try in the S5, but fell short by a lot. Though their Note line was definitely a step closer.

        • Shark Bait

          They totelly do, and they do a great job of it, which is why it will sell in the millions, despite not being as good ( in my opinion )

      • Colby Leong

        Though HTC seems to be able to get everyone to overlook their camera by sheer design and handling. Kind of how Samsung has their feature rich phones eclipse their design flaws

    • Michael Samsara

      “Much ado about nothing” except the case, the case – see the case.

      It is shame to see so much true dedication, intelligence and energy being mis-directed by HTC – again – into producing an arguably, probably the prettiest phone on the market – yet its only nod to true functionality, durability and practicality is including a micro-SD slot.

      Same: No removable battery.

      Same: Reports of its ability to be taken apart and thus be repaired – without sending it back to the factory and having to do without it for who knows how long; then getting back a “refurbished” unit probably – but maybe not – who knows? Who really cares if your phone is AWOL for 3 or 4 weeks and you are forced to used an old phone – or worse yet, buy a new one in the interim.

      Verizon is offering I saw one free HTC M8 if you sign up with them – made me think of the old joke – back when Jaguar cars were as reliable as a cheating wife or husband – that you had to own two Jaguars – so that you would have a car while one sat in the repair shop.

      I’ve seen a lot of videos on Android Authority as well as other Android sites. Joshua’s incidentally are among the best in terms of voice command, focus and virtually never missing a beat; and there is also an honesty in them. Now, maybe I am hearing something he didn’t intend – but I am hearing with this video – reservation, no great enthusiasm but – reservation in terms of what is offered as to the mechanical components, more hedging of his enthusiasm bets with phrases akin to “compares favorably”; not that anyone would notice (the lower screen pixel ration), etc.

      Now, if HTC had said to themselves – well, the Galaxy S series has beaten our butts consistently and we are in danger of going down the tubes as a company and being bought out; we need to hit a real home run, let’s make something that really puts the S5 and even Apple’s newest whatevers to shame – let’s build a phone that is gorgeous, water resistant – tough as a grizzly bear – and better than better and make sure our phone deals with all of the negatives we keep hearing about all of the others.

      But, alas, such was not to be or was the case – instead – we get a phone where the President as well as the design team – and every Android site in the world is forced to focus on the “lovely to look at, beautiful to behold” case – with its complement of nothing great to write home to mother about features.

      I will pass – waiting for the Note 4. Next.

      • chaki-

        Sound like you are disappointed a lot….

        • Michael Samsara

          No. Was just hoping they would use their heads and actually attempt to compete rather than just repeat the same old mistake they made before. They should have realized that only Apple can hold the “Mirror mirror on the wall – who is the fairest – despite being far less than perfect – of them all” crown.

          I don’t expect to see HTC as an independent company around this time next year due to their continued missteps, which – believe it or not – is extremely disappointing to me because the more competition you have in a free market the better it is for all of us – quality and price wise.

          I write these posts I do for fun and as warm up writing exercises and because I have been told by people whose understanding of the mobile market eclipses my own, who make his living from it, that my perspective is – interesting and unique in terms of the scope I bring to whatever I write about – I write them.

          That does not mean I am not serious about what I am writing. I truly do believe everything I have written here, and am just as truly saddened by the poor offering HTC has fielded – yet, so many seem afraid to say is so.

          Oh well, such is life – to each his own, and if people like the M8 – more power to them and HTC. It will make me happy to see it sell well; maybe next time they will get it right so I can consider buying one – instead of the Note 4 when it comes out.

      • Fred Chiang

        Maybe, just maybe, your beliefs don’t represent those of the approximately 7 billion people on our planet :3

        • Colby Leong

          I will definitely buy this device, but later in the year when the price had dropped. When you compare the M8 to most phones out now, mainly the Z2 and S5, the M8 blows them both out for best handling, and design (well more the S5, Xperia seems to sacrifice their handling for atheistics). But the only thing HTC failed to change was their camera. However we all need to remember that this year is the year for wearable tech and updates. And Samsung, Sony and HTC have definitely done a excellent job in updating their flagships.

        • Rijoenpial

          What 7 billion?! HTC has market share of single digits, like 2 or 3 %… HAHAHAHAHAHA HTC is, therefore, a niche product, un underdog, an elitist fashion statement company that fails miserably in utility, while copying features from other brands and keeping its boring-to-death Sense UI… If I am gonna spend that much money on a flagship device, it better bring everything but the kitchen sink! Hence why I will always prefer Samsung to this overrated piece of tinfoil! HAHAHAHA

          • Fred Chiang

            what the ..? lol w/e haters gonna hate.

          • Rijoenpial

            Talking about the 2.8% HTC global market share or my personal likes…? Hey, I could just have said “HTC sucks monkeyballs” but I prefer to express the concrete reasons why I dislike or unfavour a particular tech device… Surely better than the fanboyish “haters gonna hate” defensive fallback, isn’t it? HAHAHA… Cheers

          • Fred Chiang

            …. you sure sound like a fanboy hater. “boring-to-death Sense UI,” “fails miserably,” “elitist,” “niche,” “prefer Samsung to this ‘overrated piece of tinfoil'”

          • Rijoenpial

            It is, it does, people whou buy it sound that way and act that way, it is due to the 2.8%, i do and aluminium is one of the cheapest manmade alloys… Hell, my whole DVD player is made of aluminium and cost 50 euros 10 years ago!

          • Comment edited. Please watch your language, this is a family show.

  • Mhmd Ahmd

    I kept watching just to find out who’s the moron responsible for putting huge HTC logo below the screen..

  • Drei

    Huge mistake is the unless htc logo in front of the screen. That’s a waste of real estate. And such a no brainer. Why need to put htc logo in front if theirs a htc logo at the back? Fail

    • chaki-

      That’s place for the speaker amplifier ;)

    • Josh McMurdo

      wow try a different outdated proven wrong argument. Cause this one is getting old, that black bar is where the speaker amp is held, there was no room to put more screen there so HTC decided to put their logo there instead of a blank black bar, not the worst offense in the world. By your logic SAMESUNG does the same thing on the s5 and s4, they have their logo on the front and back of these phones.

      • J_Pod

        Simple, extend the screen portion over where the HTC bar is. The screen itself is the same thickness for where the LCD is as well as where the HTC bar is, it’s all one piece. HTC probably just wanted to keep the HTC logo on the front, or they couldn’t find a good supplier for a larger LCD screen to their liking. Its a bad argument to say the screen couldn’t be bigger and the couldn’t get rid of the black bar.
        Instead they could have kept all the dimensions the same, therefore room for the sspeaker, and made the LCD portion bigger of the front screen piece.
        I’ve taken apart enough M7’s to know that is the case for it, and looking at the teardown for the M8 it looks the same. The argument for the black bar should be that they either wanted the logo, or a bezel to hold the phone by, or they didn’t want or couldn’t get their hands on a bigger LCD and the pixel density they wanted.

      • Rijoenpial

        That argument of the bezel needed for the speaker amplifier is idiotic when confronted with the slimness of the phone… SONY made dual speakers as well in a much slimmer design, so I don’t give damn about HTC ‘marketing excuses’, it is a failed design… And who the hell needs dual speakers on a fricking phone?! You’re not gonna annoy people down the street, so at home, you have far better sound options, like a tablet with dual speakers, or, I don’t know, a frickin’ stereo! That dual speakers nonsense is as idiotic has ‘having’ to have metal on your phone! I don’t go for design on a phone (Samsung has design enough) but rather function, utility, features I can use, and a decent UI, not a boring, dull one like Sense 5 or 6… And apparently, my views are shared by millions of Samsung users… Sorry, underdog HTC…

    • Colby Leong

      I get with what you’re saying, but if you like the waterproofing in the Z2 and S5 then you can easily explain the extra bezels. But, while the M8 doesn’t have waterproofing they do have the best speakers avaliable. It’s a trade off that fans will always forgive and attack rivals for.

      However they could blended in a lot better, just look at the Z1 big bezels, Sony at least put their logo in a place that fits nicely. It doesn’t really hide the huge bezel but it feels more right, than out of place.

  • youyi

    HTC logo in thee front pretty much ruin the whole design…. should have not gone with the on screen button if they can’t be removed….

    Would have overlook it if it’s waterproof like s5 and z2… but nope. Less features and ruined design.

    • Fred Chiang

      It had something to do with the engineering behind the speakers. Waterproof phones are so damn annoying… who wants to deal with opening port covers every time you want to charge the phone…

      • Colby Leong

        There are charging docks to help remedy the problem. Sure they can be expensive but that’s what you get with a waterproof device. I’d rather sacrifice an extra $60 so I can have the IP rating, not have to mess with covers, and it’ll look good on my nightstand charging or as my alarm clock

        • Fred Chiang

          I’ve used non-waterproof phones in some pretty heavy rain many times without any problems. What would you need the IP rating for? o_o

          • Colby Leong

            It’s that extra added security, I have my Z1 to take a few underwater shots. But it depends on what you do and want in a mobile device. For me the Z1 is the one of the best looking phones and the IP rating is a great plus. I don’t submerge my phone everyday, but it’s better to have it and not need it, than need it and not have it. Also because my rice is for eating not fixing water damaged phones.

  • Poopik Shmill

    I wonder who is the “genius” who decided to use a 4 mp camera, again

    • Colby Leong

      Why not a 13 or 16MP camera with Ultrapixel?

      • Cao Meo

        Ultra pixel means fewer but larger sensor pixels, 13 or 16 MP is normal pixel, not ultrapixel.

    • Cao Meo

      imo HTC has the gut to do things differently and we have a unique choice, it’s easy to slap a normal sensor into a phone. HTC 4MP dual camera has many advantages:
      – low noise,
      – great low light capability,
      – fast focus and taking pics,
      – fast processing means fun to use
      – lots of useful features.
      And one of my favorie features is fast focusing in taking videos, you can turn the camera around w/o blurring the video.

  • jack

    A 9.4mm thick phone in 2014… As thick as 2010’s iPhone4

    • Jonathan Feist

      This one is tough, jack, is this thickness truly an issue, or measure of quality? Would you want the device any slimmer? At what point does it just get awkward to hold?

      I assume the answers to the above will be different for each user, but for the sake of playing devil’s advocate, my car is 66-inches wide… as wide as a 1936 Auto Union Type C Grand prix race car. My point is, is thinner really better, or is 9mm-10mm the right size range for any smartphone?