HTC unveils champagne gold HTC One variant

November 25, 2013
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HTC One golden

HTC just took the wraps off a new golden color version of the popular One flagship, adding to the existing black, silver, red, and blue models.

The golden HTC One first leaked back in September, when a device frame sporting a champagne gold color scheme surfaced on a Chinese website. Now the new model is official, packing what HTC calls “a brushed body with black accents that oozes luxury and style”.

Besides the new color, the golden HTC One is identical to the original version of the device: you get the Snapdragon 600 processor, 2GB of RAM, a 4 UltraPixel camera, stereo BoomSound speakers, and HTC’s Sense overlay, with a bevy of additions including BlinkFeed and HTC Zoe. HTC did not specify the version of the software running on the device, but we assume it’s Android 4.3 and Sense 5.5.

The golden HTC One will be available across Europe in time for Christmas. No word about its availability in the rest of the world.

This variant of the HTC One should not be confused with the gaudy genuine gold-plated One limited edition that HTC released for the MOBO awards. The champagne gold HTC One released today is made of colored aluminum, just like the other models in the range, and, in our opinion, looks much classier.

Show Press Release

HTC ONE® RECEIVES GOLDEN MAKEOVER FOR CHRISTMAS

The world’s best smartphone, now in Gold arrives in Europe

London, November 25th, 2013 — HTC, a global leader in mobile innovation and design, today unveiled its award-winning HTC One flagship model in a sophisticated new colour. Available across Europe and building on the existing colour portfolio of Silver, Black, Blue and Red, the new HTC One in Gold packs the power and acclaimed features of this premium model into a brushed body with black accents that oozes luxury and style.

Philip Blair, President of EMEA commented, “Building on the all metal design of the HTC One, and the recent success of the HTC 18 carat gold MOBO phone, we are excited to have developed our own gold device, offering yet more choice to consumers”.

The HTC One has won international recognition for its stunning design. With its striking brushed finish and metal unibody design, the latest shade makes gold the glamorous colour of the festive season and a must-have for starting 2014 in style.

This latest addition to the family comes with all of the features of the HTC One, including HTC Zoe, HTC BlinkFeed and HTC BoomSound. The device will be available across Europe with a number of partners.

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