By Bogdan Petrovan June 27, 2013 83 22 570 5 A new variant of the popular HTC One was announced today. Garbed in Glamour Red, the new version will initially be exclusive at the UK retailer Phones 4u. Looking for a head-turning phone but the low-key grey and black versions of the HTC One just won’t cut it? Then the Glamour Red HTC One, to launch exclusively at the UK retailer Phones 4U, might be the device for you.Advertisement Today, HTC officially unveiled the new red One in a press release, hot on the heels of the HTC One Google Play edition (or whatever it’s called these days) going for sale in the US. It looks that for now, the Glamour Red HTC One, which “makes a striking yet sophisticated statement”, will only sell in the UK, with a release date in mid-July. According to Phones 4u, quoted by Engadget, the device will sell starting from £33 per month on contract. Rumors about a red version of the HTC One started swirling as soon as the phone was made official, with the variant even making a brief appearance on HTC’s own website. With the Glamour Red One, HTC looks to be borrowing a trick from Samsung’s arsenal. The Korean giant has been selling its devices in a rainbow of colors, seemingly trying to satisfy every taste. We’re all for choice here at Android Authority, so we think that HTC is doing the right thing diversifying its offering, at a time when consumers increasingly adopt bright colors and move away from the drab blacks and greys that characterized the first few years of the smartphone revolution. Which color version of the HTC One do you prefer? I personally like Stealth Black. Show Press Release THE HTC ONE® LAUNCHES IN GLAMOUR RED LONDON, June 27, 2013 – HTC, a global leader in mobile innovation and design, today announces that the award-winning HTC One will be available in a distinctive, new colour. Available exclusively to customers of Phones 4u from mid-July, the new HTC One in Glamour Red packs the blistering performance and premium features that have garnered global acclaim since its launch earlier this year, into a body that makes a striking yet sophisticated statement. Philip Blair, President of EMEA, HTC, commented, “We have always been committed to offering consumers the flexibility to share their personalities through their choice of mobile phone, whether through colour, customisation or features. The new HTC One in Glamour Red showcases the power of our flagship model in a colour that demands attention, whilst maintaining the high standards set for sophisticated design and build quality.” Sitting at the top of HTC’s portfolio, the HTC One combines the latest in mobile innovation and design to offer the company’s most powerful experience to date. BlinkFeed aggregates multiple feeds from selected news sources, social networks and other in-phone features like the calendar or HTC Sense TV to create a customisable, real-time stream of relevant information direct to the home screen. HTC revolutionised photography with the introduction of the UltraPixel camera, for superior images in low light, and HTC Zoe, allowing you to capture the moment, not just a split-second snapshot. BoomSound brings your music to life with front-facing speakers and Beats Audio™ optimisation, placing you at the heart of the action, whether listening to music, playing a game or watching a movie on the stunning, 4.7″, Full HD screen. Since its launch, the HTC One has attracted a host of editorial and industry awards which recognise its superior performance and benchmark design. Highlights include the GSMA’s Global Mobile Award for Best New Mobile Device or Tablet at Mobile World Congress 2013 and Computex Taipei’s Gold Medal in Design and Innovation. 83 22 570 previous postWhy would Motorola waste time and resources on the ultra-low-cost DFX?next postSony to extend SmartWatch line with a variety of models and price ranges?