By Ankit Banerjee February 19, 2013 0 34 77 5 Today saw the launch of the HTC One, and if you missed it, you can find everything you want to know about the company’s latest flagship device here. The talk of the town has been the new “Ultrapixel” camera technology, HTC Zoe, Sense 5, and BlinkFeed. What kind of got ignored was the stunning design of the HTC One, the first HTC smartphone that features a full metal body. Whether such a design is going to cause network connectivity problems is a discussion for another day, once the device makes its way to consumers.Advertisement For now, let’s appreciate what is truly a marvel of engineering, built following the company’s product-making philosophy: “simple, crafted and human.” Thomas Chien, designer of the HTC One, explained in a blog post the thought process behind the creation of the One. He talks about how the HTC One involved the joining of the minds between designers and engineers, pushing the boundaries of what is “accepted,” and even some of the difficulties that they faced along the way. Yes, the post does contain some fluff, including the (epic) tagline “feelings are more important than physics,” but that is to be expected, and as a designer, I certainly understand where Chien is coming from. A day after I ranted about how HTC needed to hit it out of the park with the HTC One, I can’t help but echo the sentiments of Thomas Chien, “We did it!” Top of the line specifications, a beautiful design and a solid marketing campaign should help HTC reach the success it truly deserves. But then again, at this point I’m just repeating what I said at the exact same time last year. What do you think of the design of the HTC One? Is this the one (no pun intended) that will make it for HTC? Are you going to be picking up the device when it is released? Share your thoughts in the comments section below. 0 34 77 previous postHTC One SIM-free available to pre-order in the UKnext postThe HTC UltraPixel photos are here!