Today saw the launch of the HTC One, and if you missed it, you can find everything you want to know about the company’s latest flagship device here. The talk of the town has been the new “Ultrapixel” camera technology, HTC Zoe, Sense 5, and BlinkFeed. What kind of got ignored was the stunning design of the HTC One, the first HTC smartphone that features a full metal body. Whether such a design is going to cause network connectivity problems is a discussion for another day, once the device makes its way to consumers.

For now, let’s appreciate what is truly a marvel of engineering, built following the company’s product-making philosophy: “simple, crafted and human.” Thomas Chien, designer of the HTC One, explained in a blog post the thought process behind the creation of the One. He talks about how the HTC One involved the joining of the minds between designers and engineers, pushing the boundaries of what is “accepted,” and even some of the difficulties that they faced along the way. Yes, the post does contain some fluff, including the (epic) tagline “feelings are more important than physics,” but that is to be expected, and as a designer, I certainly understand where Chien is coming from.

A day after I ranted about how HTC needed to hit it out of the park with the HTC One, I can’t help but echo the sentiments of Thomas Chien, “We did it!” Top of the line specifications,  a beautiful design and a solid marketing campaign should help HTC reach the success it truly deserves. But then again, at this point I’m just repeating what I said at the exact same time last year.

What do you think of the design of the HTC One? Is this the one (no pun intended) that will make it for HTC? Are you going to be picking up the device when it is released? Share your thoughts in the comments section below.

Ankit Banerjee
My primary profession lies in the Network Design Engineering field. I have always been passionate about the latest trends in mobile communication advances around the world.
  • I have no doubt they worked very hard on this phone.

    It does not seem beautiful to me. I haven’t seen one in person, but all the photos, especially the stock photos, are not flattering. Too many shades of gray and black, too many logos, too many holes, too many weird decisions. An HTC Logo is seriously more important than the Android multi-tasking key? All that attention on the camera, and no nice two-stage camera button?

    And no justification whatsoever for the large size. With the capacitive keys, it’s even bigger than the Galaxy Nexus, which I find to be already uncomfortably large. Chien didn’t address it, and CEO Peter Chou in The Verge interview seemed to have no clue! “No reason; this is the way we designed it.”

    Frankly, I’m hoping a different set of designers worked on the HTC M4 and that it’s a totally different beast.

  • Samsung smartphones do have some nice tricks like the spen, but they look and feel very cheap! I would like to have the HTC one if i get rid of my note 2

    • True! Although feels lighter than my Desire HD certainly well built. Ordered mine today, got loads of free tech & choc chip cookies!

  • arcwindz

    I love the spec of HTC One, the camera sounds amazing and the stereo speaker is just great. The onboard storage and battery seems okay, not great though. Specwise, it’s a looker
    Unfortunately the design just break the deal for me. The material choice is good, but why would they eliminate one capacitive button????
    and try to tap the right capacitive button, it’s a pain in the a**. There is a reason why they put home button in the middle…
    The design screams premium but all that branding and the sacrifice of one capacitive button won’t do it for me.
    The Xperia Z makes much more sense to me

  • MarkS

    This is not only a beautiful device but a well thought out phone! I’ve already reserved two 64MB silver/white phones with my AT&T rep. My wife and I are replacing iPhone 4S and 5. The perfect screen size with leading specs and a future proof platform.