Aside from using negative advertising by throwing unorthodox jabs at Samsung and dropping the “quietly brilliant” slogan, another key tactic employed by HTC to advertise the new One flagship has been focusing on gimmicks.
Like BlinkFeed. Or Zoe. But, most of all, UltraPixels. What is an UltraPixel snapper? Hard to say exactly, but, if we were to trust HTC, it was a game-changing technology for camera phones. From the outside, it appeared like a gamble, and, as it often happens, it might have not paid off as HTC expected.
You already know UltraPixel cams are to blame for HTC One’s global launch delays, don’t you? But here’s the kicker – according to numerous early reviews, the impressive low-light performance of the phone’s cam was overshadowed by mediocre snapshot quality in bright environments.
The good news is HTC was aware of the glitch and very quickly rolled out a software fix. According to the folks over at HardwareZone, HTC clarified that the original units sent out for reviews were “pre-production and had isolated hardware issues”.
As for the updated device, this behaved a lot better in the website’s follow-up test, as you can notice from the before and after 100% crop shots at this link. The differences are noticeable for the naked eye, save for ISO 800 photos, which are bizarrely much noisier than both ISO 400 and 1600 pics.
True, that shouldn’t be a deal-breaker for anyone wanting to buy the One, but it’s just one of the many little things that prove HTC is still not quite ready to get back in the major league.
Oh, well, HTC has announced the final commercial software of the One will include this fix, so maybe another one can be quickly patched by the time of the release to solve that last minor glitch as well. The question is, can you still trust HTC to deliver or are you going to set your sights on someone else (cough, Samsung, cough, Sony, cough)?
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sorry but either ways the pictures are mediocre at best.only place it excels are low light and even then even though its bright but the pictures are just ‘bright’ others like color and all are lousy and looks fake.ultrapixel?mehh…
You definitly didn’t click on the link to see the real picture, that 100% crop image copied several times from other website and passed there.
Here is the link for the image if you lazy and enable to the job yourself
you tend to forget even mid level phone can produce good picture in bright day light. hell even sh1t phone nowaday can do that. i’m willing to bet if I put s3 and iphone 5 or some sony phone day light picture size by size without the description, you can’t tell which is which.
the most difficult is produce good low light shot. so far only lumia 920 and htc one can do. iphone 5 and s3 failed miserably. see the point? i would say 80% of picture taken by people are in door such as birthday party, night club, etc….which means low light. low light shooting performance is very important to most people. i find myself in this situation all the time and my s3 produce pretty bad low light result.
not to mention the htc one due to the lower 4MB count, it can snap picture faster than anything else out there. ever have moment where you try to take picture of something constantly moving like your kid or dog, etc and you get that ghostly image. tried with s3 and iphone 5, not working. well the htc one is the solution here.
next time you comment, think and know what you talking about first instead of yapping nonesense without any real world expereince.
you were replying to me right?since when i was talking about bright day light shots,if thats the case htc one produces mediocre bright daylight shots..80% indoors?for me and most ppl its 80% in a place with sufficient light and outdoors.snap faster?all the current top range phones are fast enough.i tried what you were saying about moving objects and it works just fine.and lets not forget this is a SMARTPHONE.so ppl would want a good all rounder camera phone for daily or on the spot usage unlike htc one which focuses on only one aspect and does not do it impressively too.the luMia is much better and it came out 1st,so ultrapixels are nothing new or special,if you want a camera which is super good in everything and you use the camera all the time get a DSLR not a phone!!!next time you reply to a comment(if its me you were replying)think first and not condemn/talk badly about ppl.ypu are not the only one with ‘REAL WORLD EXPERIENCE’.
Is Samsung paying people to slime HTC? Because any geek in his right mind, will be rooting for HTC and its innovations, but more and more, especially this site, is dishing out negative, destructive comments like “it’s just one of the many little things that prove HTC is still not quite ready to get back in the major league”
You mad at HTC, bro? Or somebody pay you to be mad?
Darn, you got me! Samsung paid me a million smackaroos to help them overcome a company that’s outsold them every single fiscal quarter for the past decade. Oh, wait…
This blog tends to scrape the barrel.
“Because any geek in his right mind, will be rooting for HTC and its innovations” why is that??? HTC sucks, why whould anyone in his right mind rooting for it?? even rooting for Sony make more sense than HTC … just because you hate Samsung, doesn’t mean HTC is better …
“HTC clarified that the original units sent out for reviews were pre-production and had isolated hardware issues” – BS, I’m calling damage control here. There’s no way any company would send out faulty devices for reviewing since those performing the best has the utmost importance.
Remember the report that only one out of five UltraPixel sensors passes the quality test? Well if review units have “hardware issues” I’m not buying a random one which may or may not produce quality shots, having to wait weeks for a replacement that may or may not improve on it.
Magical picture improvement, calling review units faulty after criticism, badmouthing competition – all this sound a little desperate from HTC, and as an intelligent buyer, I’m opting to stay away.
BS? no it’s the truth check the Technobufallo review which had a pre production unite and final hardware, you can check their video sample before and after, they had issues with pre production unites. but can’t argue with a fanboy, huh SD has thermal issues, HTC are crap, Samsung are the best, and their phones are perfect and never had/have a single issues (cough kernel exploit cough, unlocking the phone cough)
“Sammy fanboy :”( :”( :”(”
So boring. Why don’t you not talk to me from now on cause you clearly have problems understanding my point. Which is huge inconsistencies expected with the UltraPixel sensors due to extremely low successful manufacturing rate to the point of several weeks delay and HTC admitting they couldn’t even give reviewers proper ones. What does Samsung even have to do with 80 HTC camera units being thrown out of a 100? Jesus.. :)
I don’t need, I just click your IGN to figure that much out, but I’ll answer never the less and show the unconsistancy between your two comments
“BS, I’m calling damage control here. There’s no way any company would send out faulty devices for reviewing since those performing the best has the utmost importance.” preproduction units =/= production units mkay?
“Remember the report that only one out of five UltraPixel sensors passes the quality test?”
You work for HTC or it suplyer? how the hell do you know that
Ever heard of ramping up production issues? I work in a different industry but I’m will aware of those kind of issue which can be a nightmare for any company, that why Apple start the production several month before a luxury that they can afford since their pre orders book is already fulfulled from carriers
“Well if review units have “hardware issues” I’m not buying a random one which may or may not produce quality shots, having to wait weeks for a replacement that may or may not improve on it.”
It seems that you are having some reading issues, read again, we are talking about software issues and updates.
samsung troll you?
HTC need to release another One with no bugs or glitch.
and with microsd card slot.
They literally did for the Chinese market LOL Htc Td101 or something
“but it’s just one of the many little things that prove HTC is still not quite ready to get back in the major league”
Because Samsung phones are perfect with all the issues Samsung been having their security issues (while bragging and advertising their phones as secure) from kernel to lock screen yet you writte such a thing.
The website should be named SamsungAuthority rather than Android, the Bias here is on another level.
The fact of the matter is it doesn’t really matter what samsung fanatics out there thinks and say about the ONE when a normal consumers goes into a shop to get a new mobile when they see the ONE next to the cheap looking S4 I will bet they will go for that premium nice looking phone. Everyday consumers won’t really care about specs and most of them just like basic features that complicates the mobile experience. I’m really hoping that HTC have realized by now that effective marketing is so vital to the success of a product, samsung has realized that and that is the main reason why the galaxy has become so successful. I hope that HTC are ready to give 100% support to their product this year and not ditch it just after a couple of months.
The problem is they are noisy about it, if they have a friend or a familly member that want to buy a new smartphone the only thing device they ll forward them to is the S4, it’s sad but people can be easly convinced….
True haha….actually the reason why my mates are getting the one is because I’ve convinced them so badly, I did my own marketing to help out htc haha
I m getting one my self I waited for the SGS4 annoucement to see what they will bring to the table and it was a disappointement.
6 of my mates, me and my two brothers are going to get the HTC one this year, I’m really hopping that HTC makes a comeback this year. Competition between all these companies can only be good for consumers and plus it will stop companies from becoming lazy but hopefully continue to innovate not just renovate. Just my thought…
This article is a load of BS.. I reckon the author here got paid by Samsung to talk rubbish about HTC ONE. There has never been a single phone or technology out there that doesn’t have a glitch when they are first released. I bet you all when GS4 is out in people’s hand it will also have glitches maybe much more than the ONE because of all those “new” gimmicky stuff that Sammy is trying to sell to people
No, we are not going to set our sights on someone else, or at least smmany if us. I believe HTC is on a good path with the HTC One, but time will tell.
is this a joke. htc one is clearly the superior phone than iphone 5 or galaxy s4. is this author trolling? all review I have read said “this is the best phone they have used so far”.