HTC has bled money all throughout 2012, failing to come close to Samsung’s extraordinary financial and creative run. The One X was a flop, most of the company’s budget-friendly devices went unnoticed, and the Droid DNA came a little too late to make a difference.

After such a terrible year, HTC needed a fresh start and, for a second there, it seemed like the 2013 flagship phone, aptly named One, was going to provide the Taiwanese with a much needed breath of fresh air.

Cleverly unveiled earlier than the Samsung Galaxy S4, the One had it all, from a stunning display to a blazing fast processor and winning design. Unfortunately, HTC failed to capitalize on the phone’s initial wave of popularity, and, crippled by Ultrapixel camera shortages, was forced to delay the scheduled mid-March global launch.

With GS4’s own release now looming on the horizon, it all comes down to whether HTC can regroup and make the most of an unfortunate situation.  Every second of every minute counts in this race against the clock, so it’s time to take a look at the newest ETAs for some of the world’s most important markets – US, Canada and Europe.


US availability and pricing

If Verizon is still hesitating to claim a piece of the HTC One pie, the other three major American carriers are not. T-Mobile seems to have the edge on pricing, courtesy of the new “Uncarrier” strategy, but AT&T and Sprint will most likely be the first to sell the phone.

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  • AT&T – Up for pre-orders for a good half a day now, AT&T’s HTC One starts at $199.99, despite what tipsters told us earlier. That’s the 32 GB version’s on-contract price point, while the 64 GB model, exclusive to AT&T, goes for 100 bucks more. The shipping date has been tweaked as well, from April 19 to the 16th, even if we’re not entirely sure Ma Bell will be able to make good on this latest promise.
  • Sprint – The number three carrier in the States has opened HTC One pre-orders almost at the same time as AT&T, with the price tag of the 32 GB model being identical – $199.99 with two-year contracts. The estimated shipping date is still April 19 here, while if you bring your number to Sprint on a new line of service, the network will cut One’s price down to $99.99.
  • T-Mobile – One of the first things T-Mo announced after turning the page and moving away from contracts was HTC One’s pricing – $99 upfront, although it’s still unclear how much you’ll have to cough up extra on the 24 monthly installments. We’re guessing $20 each, but we’re not sure. The exact release date is not set in stone either, but rumor has it Magenta will ship out the first Ones come April 26.



Out of the four Canadian carriers confirmed to sell the HTC One, Rogers has been the only one to announce official pricing. The 4.7-incher starts at $149.99 with three-year contracts and is available for pre-orders for a while now.


The exact release date is still kept under wraps with Rogers, but Telus has tweeted that its first stock is due out on April 19. No words from Bell and Virgin Mobile for now and also nothing on the SIM-free HTC One pricing.

UK availability

British HTC One cravers have been a little luckier than their brothers across the seas, as the phone has been made available already via all important carriers.

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  • Vodafone – The One is apparently in stock with Voda and it can be had for no upfront payment with £42 or £47 monthly plans on two-year contracts. You can get the phone on slightly cheaper plans, but it’s going to cost you – £69 upfront with £37 plans, or £129 plus £33 a month.
  • Three – The silver HTC One ships from April 8 both on and off-contract. The former will require no upfront payment with either £34 or £36 plans, while the latter will have you cough up a cool £479.99. As for the black version, that’s available on the same pricing structure, but it’s only set to ship beginning April 30.
  • O2 – Only the silver version is in stock here too, available for free with £47 or £52 plans on 24-month contracts. The “Pay & Go” pricing is £479.99.
  • Orange – Unavailable on pay as you go, the One starts at £29.99 on £41 plans with contracts.
  • T-Mobile – Just like Orange, T-Mo doesn’t sell the SIM-free phone and it also doesn’t offer it for free with contracts. Instead, you’ll have to pay at least £29.99 upfront, while the most lucrative plans seem to cost £41 or £46.
  • EE – The 4G-ready HTC One is listed in stock in the silver flavor and starts at £29.99 with £46, £51, £56 and £76 plans.


Aside from these major carriers, you can grab the HTC One via TalkTalk, Phones4U and Carphone Warehouse for mostly identical prices. Clove and Amazon are still not ready to ship the phone, but first stock is due around mid-April with these retailers too.


Europe (the rest of it)

It’s a little hard to keep track of all the European carriers set to sell the HTC One (after all, HTC did partner with 185 operators worldwide), but for the most part the 4.7-incher is not available with anyone on the old continent aside from the above mentioned UK sellers.

Best case scenario, you could find the One in stock in three or four days from now, but don’t be too shocked if you’re not going to find it by the end of the month. As for pricing, this differs from country to country and retailer to retailer. €600 is probably the best deal you’ll be able to make, with some operators charging as much as €750 for the beast.

Before wrapping up, here’s our HTC One video review for anyone that’s still on the fence about the 4.7-incher.

With all that out of the way, it’s time to shut up and hear you out. Has anyone managed to score one of these bad boys? Are you (still) planning to? Has HTC blew it by not being able to make the One available earlier?

  • Jelly Bean

    “Unfortunately, HTC failed to capitalize on the phone’s initial wave of popularity, and, crippled by Ultrapixel camera shortages, was forced to delay the scheduled mid-March global launch.”

    More HTC bashing from Samsung Auth—, er, Android Authority.

    • Bone

      Because… HTC didn’t eff up manufacturing, the One is available worldwide and UltraPixels are producing millions and millions of quality images with no heavy noise and lack of detail, right?

      Wakey wakey…

    • My thought’s exactly.

    • uu


    • htcrap

      They look more like HTC fanboys to me. DNA didnt come too late to make a difference, its a bad phone, thats all. No storage, no card slot.
      One also has shortcomings, its popular to say that Z has bad camera but it did beat the ultrapixels, so it must be the worst then.
      Finally, no card slot and there is not much chance of finding a 64GB version in most of the world, ever. Its a 32GB phone, vs the 80GB of Xperia Z and S4 (16+64). And for me the display is too small, the phone itself has the size of a 5 incher so why not put 5 inch display then?

      • kurolife

        Hello HTCRAP with a name like that your answer if predictable and you are a troll zir, please explane to me how a phone is bad due to the lack of SD slot? if that important for you or some that doesn’t mean it’s important to the majority! Point proven with the iPhone which is the most selled smartphone worldwide.
        I know I’m feeding up the troll but I felt like playing the game, looking forward for your answer crap boy

        • sid

          most selled ? go learn english ( and if ur wondering its most sold) and no s3 beat the iphone last year

          • amine ELouakil

            My English is not perfect and I’m working on that but thank you for the information (English is the 4th language I speak, and I doubt you can match that but hey if it makes you happy to pick up on non English natives on their mistake and fill your ego go ahead, I don’t really mind) and No the S3 didn’t outsell the iPhone in 2012, it did outsell in Q3 where the iPhone 4S was phased out and before the 5 was introduced, the Phone sells in 2012 fiscal year are 125,04Million the S3 Sold 40millions till February even if you add the Note II sales number it won’t reach half the amount of iphone sold in the 2012 sales from the iPhone….

    • John

      They speak the truth. HTC messed up. Sure Android Authority loves Sting, but at least they can deliver products on target and on time. We all love HTC. They are the ones hurting themselves here. How many millions of people would have bought the One if it had come to market? How many? Yeah, that’s right.

    • fixxmyhead

      so what HTC does suck. there gimmick is always looks as if phones need to be a fashion statement. exynos octa > snapdragon 600 . even the US version of the s4 with snapdragon will be clocked higher. sorry but specs for specs the intl.galaxy phones will always be more powerful with removable batteries, sd slots, faster cpu, better screen (yea AMOLED kills SLCD),latest version of android,bigger battery, etc. until HTC can compete spec for spec there always gonna be second best and this is coming from someone who has a nexus 4 so im not being bias just stating facts.

      • amine ELouakil

        1-Best screen period, and that not a baseless opinion like yours it’s from analytics made by many different website and EVERY tech website agrees that the One screen is better.

        2-The Best Sound period, Input and Output.

        3-The best front facing camera and one of the best rear facing camera when it comes to low light performance

        4-One of the best built quality

        5-Much cheaper than the plastic S4.

        6-So far from Videos where both the S4 and The One were put next to each other and were benchmarked in the same conditions the One was ahead (this might change with final software on the S4 we shall see by then)

        7-Design, yes it is subjectif but the One appeals to the majority of people it’s striking unlike the uninspired Samsung product or rather Apple inspired?

        Removable battery? what for? you have an extra battery? ah sorry it won’t work with your next phone you need to buy a new one where as if you have a portable charger which of course has a higher capacity than any extra you would have will work with other smarthphone and devices and you won’t go trough the hasle of turning of your phone especially if you are having an important call or writting emails and so on.

        The only thing you have right is on the SD Card and then again sd cards had alot of drawbacks and the One comes with enough storage unlike the S4 which the main version is the 16gb which is more expensive or around the same price (depending on the carrier) as the One 32gb.

        You are more biased than the artical writter

        • fixxmyhead

          screen is preference i dont care what tech blogs say amoled looks better there more vibrant than lcd that have washed out blacks due to the backlight, speakers are meh ( never cared for that a cool feature), build quality? again what is this a fashion statement?, people will buy extra removable batteries even if they wont work on there next phone cuz they will have it for a while,

          hey im just going by specs but the s4 is better. only thing HTC has is there fashion stat….er apple des…. i mean better build quality. plus the s4 has better software features even though some might be gimmicky.

          • amine ELouakil

            It’s not preference you have metrics to measure a screen quality, and in those metrics the One screen beats the S4 in every category (and there are a dozen) except one Black and white contrast that’s it. Oled screens well get there but Samsung screen are far from being there. (they were on the correct track with the amoled + on the S2)
            Built quality is not a fashion statement, I pay premium for a phone i want to has great built quality to feel and be premium as it price tag, would accept a 200k€ luxury sedan to have a plastic interior like in a truck? if that’s ok with you then you have some issues.

            Again you are making assumption for your self, studies proves that most people in europe keep their smart phone for about a year and about 2 years in the US, that isn’t much to me and as I mentioned a portable charger is a better solution, the only advantage of having a removable battery is to be able to change it easily if it has a defect but yet again the One has a 3 years warranty (or 2 depending on the region) after 3 years the One will be obsolete.

            The S4 doesn’t better specs no matter how I look at it, maybe a a slightly cpu (and that is to be verified when both phones run 4.2 and are on final software) but for the rest it is behind and doesn’t shine.

            And as for Apple reference I find that funny because only tech ignorant make the link, HTC Been making smartphone before Apple and Samsung, were making mp3 players, they’ve been building aluminium unbody construction before Apple (when the iphone was made of plastic) HTC is not perfect, their 2011 phone were average but the One is a nice piece of hardware

          • fixxmyhead

            but whoever said phones had to be metal to be premium? there phones not cars besides mostly everybody puts gay cases on there phones anyways and yea i like cloth or plastic in cars. whose to say leather is better or mahogany in cars who set that standard? everything is just prefrence. im gonna get a 2013 camaro this month and im getting it cuz its a sports car i like my cars like i like my phones fast NOT about looks and premium interior stuff. i could get a luxury car but thats not my style. and yea i want it to have cloth or whatever interior it comes with. leather is ugly and cracks after a while. i dont know who set the “standard” that leather in cars and metal in phones is “premium”

          • amine ELouakil

            No one said it has to be metal! but brushed aluminum is definitely more premium than glossy plastic made to look like brushed metal (aka fake) these are phones yes and the analogy with cars is viable, for example car dash board are made of plastic for the average car, the higher quality the car is and the more expensive it is the more there are premium quality materials, finish, ….. you start to see high quality leather, brushed aluminum or carbon fiber parts, wood, titanium and or magnesium and so on! and built quality is not only about materials it is also related to finish to how part stick to each other, the gaps and so on.

            The Camaro is not a premium car and you are not paying paying premium for it, the One or the S4 are one of the most expensive phone out there, if you want to make a comparaison you should go for expensive car the 200K window sounds right; Imagine pay that amount of money for a camaro does that make any sense? while at that price point you can buy 458 italia, or for a little more a F12 berlinetta and so on, this is how an S4 compared to an One is.

            Luxury car at the Camaro price point… I think we have different definition for luxury……

          • fixxmyhead

            Hey I’m just a regular guy but i’m getting the v8 almost fully loaded version because screw luxury it’s all about speed and American muscle. I can’t afford 200k cars phones on the other hand almost anyone can afford there like what 600 700$. Anyways I’m done

          • amine ELouakil

            I’m not saying it’s a bad car,It’s a good fast car, I’m just saying you pay for what you get and rather that’s how it should be, a medium priced smartphone like the Xperia T for example will do everything that a One or an S4 would do more or less and at less than half the price, you pay the extra, to get a better product, in terms of performance of course but also in terms of built quality, specs and so on

          • amine ELouakil


            6000mAh and cost less than a stock S4 battery

          • fixxmyhead

            so you’re supposed to carry this clunky thing around lol? also look at this line it proves HTC goes for that “fashion/looks” hook “this fashionable device is the ultimate source of portable battery power.”

          • amine ELouakil

            clunky? lol? I don’t like the red and black version the grey one is much better. it doesn’t mean you have to buy the HTC model it just shows that they are already offering a solution to power users who need extra power and an extra 6000mAh is more than welcome that’s 2 chargers at least.

      • sid

        haha amoled kills lcd ? wtf ! haha what a dipshit

        • fixxmyhead

          It does dumbass. Plus it uses less battery. I don’t know why people like there blacks to look greyish with backlit LCD displays

          • amine ELouakil

            Wrong according to Intertek analysis the LCD is much power efficient than OLED screen in normal usage the only part where amoled is more power efficient is when it comes to dark, or rather where most of the screen is black environment as you mention

  • andy

    Oii..Diaconescu..what are u on about ?!!! Who whants to buy the One will buy it, who doesn’t will buy something else…z..s4..ip5s…

    You’ re just a sad “sammy” fan boy aren’t u ?!

  • yes ill wait for the one :)

  • HTC missed the boat here in the US too. By not having the black version available at launch, they lost a customer here. I’ve been a loyal Apple customer, and the One did intrigue me with its build quality, specs, and features. When I went to pre-order, found out it’s only available in silver. That’s a deal breaker. Sorry HTC, I’m waiting for the 5S to roll out this summer. I’m sure black will be available from the start…

  • amine ELouakil

    Diaconescu why Imention Europe when you only mention the UK, the One is as of today available in France aswell, and it will use Bouygue telecom and SFR LTE network, (Orange soon)

    I ll go play with one tomorow and I might end up trowing my money at them

  • I like the One but AT&T isn’t offering it in black. Not a fan of the silver. I’ll stick with my S3 and see what comes out next year when I have an upgrade.

  • Thomas Speak

    Am currently using an HTC Evo 4G LTE, which I love, but am planning to switch over to the HTC One in a few months…

  • If you take out a HTC One with either Orange or T-Mobile (in the UK), you won’t have to pay out for the handset, and then simply request to migrate over to EE for free. Saves paying for the phone and paying out more.

  • Pam Partington

    In Canada other carriers have already announced pricing, for example Bell offers it at $149.95 with a 3-yr contract.