New HTC One ad released, BlinkFeed will help you keep dirt out of your smartphone [video]

by: Adam KoueiderMay 10, 2013

samsung galaxy s4 vs htc one one back in hand aa

If you haven’t heard about the HTC One by now, I’d best advise you to go to our full review here. For the rest of you, here’s a quick recap of the incredible HTC One. It’s got a brilliant 4.7-inch Full HD screen, an all aluminum design and beneath it a blazing fast quad-core Snapdragon 600 CPU, clocked at a cool 1.7Ghz.

However, the HTC One is not all specs and no features, it has features like front facing BoomSound speakers, an UltraPixel camera with Zoe, and BlinkFeed. Today HTC has released an advertisement promoting BlinkFeed in a restaurant.

The 30-second long ad has people swiping at their phones while dirt streams out of their smartphones. The narrator claims:

[quote qtext=”“Wouldn’t it be better if all of your apps, sites and networks were all in the same place?”” qperson=”” qsource=”” qposition=”center”]

Well that’s exactly what BlinkFeed does, bringing a Windows Phone-esque homepage with your favourite news and social media content all in the same place.

Although some reviewers haven’t fallen head over heels for the feature (mostly because you can’t remove it from your homepage), HTC is going all in with BlinkFeed and if you’re not a fan of the feature, look at the brightside, at least you’ll have a dirt-free smartphone.

What’s also interesting is the tagline at the end, it seems that the “quietly brilliant” slogan is officialy gone, as the narrator brashly claims that the HTC One is “everything your phone isn’t.” But enough jibber jabber, the video is below so what are you waiting for, click play and see just what HTC sees in BlinkFeed.

What do you think of the ad and BlinkFeed? Are you planning on picking up the HTC One?

  • amine ELouakil

    lol @ digging made my day, sure I didn’t get the one for blinkfeed, but for once HTC made a good ad than they could run on TV

  • technology

    And in blinkfeed you don’t need to dig to get what you need?

    Plus I hate when smartphones makers marketing the material used to build their device (Not all-metal at all) which is not any better (and even worst for reception, nfc, heat etc) of the other materials used to build phones.

    • Elias Ortega

      Go leave your biased hater comments somewhere else, k bye.

  • wonshikee

    He still had to swipe (dig) to get to where he wanted…

    I own an HTC One and like it but seriously, this is your new marketing direction?

  • Mike Bastable

    Really they have NO money if this is the best they could come up with to promote the BEST made Android phone EVER! Did they even hire an advertising agency for this? (if YES demand your money back)
    Some suggestions for new taglines
    “HTC: get us while u can”
    “HTC: we will be gone soon”
    “HTC: more SENSE than MONEY”
    “HTC: Blink, and you will miss us”
    or seriously
    “HTC: the future is in your hands”

    lets avoid the facetious OUR future is in your hands comments, lol

  • Alu Zeros

    I sadly, like blinkfeed, but it would be nice if they added google+, and other app notifications like sms, google talk, google voice, and other third party apps tapp into it.

  • chris

    all metal? lol