HTC has been in the doldrums for the past year or so, having been fast overtaken by other smartphone manufacturers, particularly Samsung and Apple. In fact, the company’s revenues had declined in the past four months. But even as analysts have predicted the demise of HTC, it seems the Taiwanese company is bouncing back.
DigiTimes reports that HTC has seen an increase in sales this November by 23% from October. November revenues were at NT$21.2 billion (US$730 million), while October revenues were NT$17.2 billion (US$ 592 million).
Still, HTC will need to do much, as cumulative revenues from January to November 2011 were actually a 39% decline from the same period in 2011. Likewise, fourth quarter 2012 revenues are projected to an adjusted total of NT$ 60 billion (US$ 2.05 billion), down from NT$ 70.2 billion (US$ 2.5 billion) in the previous quarter. China remains to be HTC’s strongest market.
The company had previously warned investors that its revenues may further be on the decline. After a disastrous Q3 2012 performance, HTC likewise predicted a gloomy forecast for Q4 2012. Still, the November plus October figures total only US$ 1.3 billion, which means the company will need to earn at least about US$ 700 million in December to meet their target.
There had been hopes that the Taiwanese firm’s latest 5-inch Droid DNA might help regain market share, at least in the U.S. Will the rumored flagship HTC M7 help revitalize the ailing brand? How about HTC’s latest status as Microsoft’s partner for the flagship Windows Phone 8 devices?