HTC has a new Vice President of Global PR
Let’s just get this out there: HTC makes some really awesome devices. Sense may be hit-and-miss, but the quality of their hardware is really hard to overlook. The HTC One is no exception, and may even be their best device to date.
If Sense isn’t your thing, even after the new update it received when the One launched, you’ve got another avenue. The HTC One Nexus experience device will hit the Google Play Store on June 26th, which gets rid of the debateable Sense interface. Gorgeous device, stock Android. For many, that’s about as good as it gets.
We like their devices, and we’d like to see more of them.
Unfortunately, the hard truth is that HTC has been absolutely dismal at PR. Gorgeous devices that go relatively unheralded are such a disappointment. While the tech obsessed may know all about these devices, the average consumer probably doesn’t. Samsung, on the other hand, markets their devices thoroughly. Arguably, that scheme is a bit backwards.
Today, HTC has announced they have some new energy. They have appointed Lorain Wong as Vice President of Global PR. According to HTC, Loraine will be “responsible for leading HTC’s communication strategies globally –including public relations, media and analyst relations, corporate communications and issues management. In addition, she will oversee the company’s internal communications function across all operating locations.” She will report directly to Benjamin Ho, Chief Marketing Officer for HTC.
Wong has a quarter century of PR experience, which includes serving as the Director of Partnership Marketing for AT&T, focussing on “negotiating and managing sports and entertainment partnerships across Southern California.” Before taking that position, she was the Director of Communications for AT&T Global Consumer Services, building AT&T’s Asian community and media presence in California.
We all remember the news of HTC executives leaving in droves. You may also remember Benjamin Ho saying that HTC was working hard to replace those departed executives. For a company in the midst of a turnaround, they’ll need strong players like Wong. We’re hopeful she helps to lead a resurgence for HTC.
We like their devices, and we’d like to see more of them. Not just in-hand, but marketed properly as well. If the HTC One is how they intend to build devices moving forward, everyone needs to know about them.