HTC's monthly sales in October fall 50% to $598 million

Well, we can’t say that HTC hasn’t warned the world about the treacherous roads ahead. As the Taiwanese phone maker shares its October sales, investors are bracing themselves for the worst. It’s clear from the numbers that HTC hasn’t figured out a way to reverse its downward spiral.

HTC posted an audited consolidated revenue of NT$17.2 billion ($589 million) in October, which brings its year-to-date revenue to NT$246.2 billion ($8.4 billion). Surely selling more than half a billion dollar worth of smartphones in a month isn’t that bad? It is, when you’re selling twice as many the previous month.

Seeing that HTC expects Q4 revenue to reach $2.05 billion, Peter Chou and team will have to work harder if they want to reach their sales target for the quarter.

Hopefully, holiday shoppers will be kinder to HTC’s new line of products. What the company needs now is a bonafide hit. It remains to be seen whether the HTC Droid DNA – the Verizon-bound 5-inch smartphone – can help revitalize the brand.

We wish HTC could give us some information about the Droid DNA/J Butterfly’s international release date already. And perhaps a new name as well. Or are you fine with the two names?

Is HTC a sinking ship? Resignations, poor sales, and absent leadership suggest so

by Robert Triggs, 10 hours ago

It has been difficult to know exactly what to make of HTC recently. The company has been touting success with the One, and is turning decent profits after months of underperforming, but today we learned…

Comments

UadeaD

Ive noticed that HTC keeps secrets better and better. Like Apple had in the past
adf

adreno, not ardeno
MissMyDesire

HTC should have been Samsung. The HTC Desire (and its cousin the Nexus One) was the first really valid iphone competitor. In fact, it was the first phone that surpassed the iphone in specs and usability. They had a head start on everyone including Samsung. They’ve completely lacked vision since then and meandered to this point. I mean who’s idea was Beats? Every manufacturer was making bigger and higher res displays because mobile devices are all about the *visual* experience and HTC regress back to offering cheap earphones and a mediocre equalizer. Fortunately they still have the most solidly built devices, but I don’t know if that’s enough anymore.
- http://www.facebook.com/angelo.michael.7 Angelo Michael
  
  WE WERE HTC PHONE USERS , BUT WE ARE TIRED OF THEM, NOW WE TRANSFERRED TO LG SMARTPHONES…
  
  LG SOON TO BE THE #2 IN SMARTPHONE…
  - MissMyDesire
    
    Just might be true. Historically:
    
    Google chooses HTC for Nexus One, the following year HTC is awarded handset manufacturer of the year and has device of the year. Google chooses Samsung for Nexus S / Gnex, the following two years Samsung becomes the dominant cell phone manufacturer in the world.
    
    Is Google picking winners, or do consumers follow Google?
captainkirk

I hope they can work it out. I really like my One x and would love to upgrade to the One but need to know that they are going to be around to support it. There should be an annoucement about the One for Verizon later today and that can help but it seems that they need a big internal revamp to really turn things around.
pppp

It never floated so how can it sink? LoL. I’m not buying a phone with non-removable battery, and if I was to go for a good build quality phone, I have chosen an iPhone. NOT HTC!!!
OMGgary

Ha-ha!

Introducing the stunning new “HTC in the Deuce”.
Everything your company isn’t!
Mr. B

HTC Desire C with the Muve Music package is Terrific! You cannot beat the price,, with no contract to sign, and you also get to download, and listen to Hot New music, along with the oldies that the older generation loves. I am 44 and was relunctant to switch to a smartphone, but when I researched the different products discovered that the HTC Desire C, has everything that you could possibly ask for. I love the fact that I can download today’s newest music, along with all the music I grew up with so I think that this would be perfect for any family looking to switch over to a new phone package. It is cost effective with unlimited plans, and unlimited music. So I hope that they stick around for a long time, and am sure that they will.