The path to glory is never an easy one, especially if you’re dogged down by pesky patent lawsuits left and right, and forced to face Samsung’s seemingly total domination of the market. But all is not lost for HTC, as according to the latest surveys, the Taiwanese phone maker has gained some much needed traction in China and India.
Despite the spotlight that the HTC One series has received, it is the combination of the high-end models and the Desire series, which is aimed for the lower spectrum of the market, that have successfully lifted HTC's standing in China. HTC’s smartphone market share in the country has moved up from 3% to 5% for the month of May.
If you think that’s a rather insignificant progress, the gained market share now puts HTC ahead of Motorola Mobility. It seems the company’s strategy to work with three major carriers in China and set the price of the HTC Desire series below CNY 2,000 – the equivalent of $310 – has paid off handsomely. The Taiwanese powerhouse currently ranks #8 overall in China’s smartphone market.
HTC was able to emulate the same success story in India, where an annual telecommunication survey reveals that the Taiwanese manufacturer was able to double its year-to-year revenue. From all of the surveyed brands, HTC registered the highest, 105 percent, growth. The company now has a 3% market share in India, ranking sixth overall, behind the likes of Nokia and Samsung, but still ahead of LG, Huawei, Sony, or Motorola.
This is a breath of fresh air following a string of unfavorable news. Hopefully, HTC can keep the momentum going and continue on improving its standing in the all-important U.S. and European markets.