With the HTC One (M8) flying off the shelves in Taiwan in the first week of sales, analysts expect HTC could sell as many as 4.2 million of their flagship device this quarter. To do so would boost their global market share to about 3% and possibly mark a turnaround from 3 years of near-continual losses for the Taiwanese smartphone manufacturer.
As the pinnacle of HTC’s design and technology, the One (M8) is an impressive phone. We’ve seen it make its mark on benchmarking tests (in High Performance mode, at least,) usher in a new generation of sub-50ms screen touch response time performance and enthusiastically show off its curved metal casing and more in a short behind the scenes video.
“In 2013 we introduced the best smartphone in the world, but we never stopped challenging ourselves and the status quo in this category. I’m proud to launch the most stunning, intuitive and advanced handset that the industry has seen to date, the new HTC One (M8).” – Peter Chou, CEO HTC
When it comes to the specifications, the HTC One (M8) does not, however, stand above the crowd. Most of the currently releasing flagship devices, from manufacturers such as Huawei, LG, OnePlus, OPPO, Samsung and Sony, offer very similar internal specifications. One major differentiator between the devices is their main camera sensors. With LG, Samsung and Sony providing 13MP, 16MP and 20.7MP sensors, respectively, the HTC One (M8) has a lot riding on its software and dual lense depth sensing, as their main camera measures in at only 4MP.
Beyond this quarter’s expected 3 million to 4.2 million HTC One (M8) sales, sustained sales are very important to HTC’s overall success. However, the HTC One (M8) high-end smartphone is not solely responsible for the success of HTC, as we’ve already discussed the merits of the HTC Desire line of phones. Improved marketing and avoidance of any supply chain mistakes should make a difference as well. HTC currently sits below 3% in the world market share and will require exemplary sales of all of their devices should they hope to regain, or surpass, their former 10.7% global market share that they held in 2011.
HTC faces strong competition in the Samsung Galaxy S5, the LG G Pro 2 and the Sony Xperia Z2, all of which offer similar specifications at a similar price point. With so many exciting and powerful phones to choose from, will you be helping HTC One (M8) sales reach 4.2 million?