HTC hasn’t been faring too well as of late, getting hammered by Samsung and Apple in the smartphone market, in spite of a bevy of attractive devices that the Taiwanese put out, from the One X to the Droid DNA. Now, rumors suggest that, with all the troubles it faced, HTC is still betting the house on its marque focus on great engineering and top notch products.

The next big thing for HTC will be a device codenamed M7, that is slated to hit the market in March 2013. This year, the Taiwanese have unveiled their trio of leading devices, the One series, at the end of February at MWC. The One X, S, and V launched in European markets in April, which gave HTC a slight edge against Samsung, whose flagship Galaxy S3 was revealed in early May, and rolled out in June.

Now, HTC is trying to get an even better head start, by making the M7 available in stores in March. This schedule implies a public debut in January or early February; a CES appearance can’t be ruled out.

Having the M7 out early would hopefully give HTC more time to gain momentum in the market, and avoid getting smothered in the hype storm that will precede the launch of the Galaxy S4.

According to Taiwanese media reports, the M7 will feature a quad-core Snapdragon S4 Pro (APQ8064) processor, a 5-inch full HD display, a 13MP camera, and a metal (aluminum, we presume) unibody shell. The same report claims that HTC will launch the first smartphone powered by the Tegra 4 chip sometimes in the first half of 2013. We’ll dig more on this and come back with more details.

The FocusTaiwan news site quotes a research firm that claims that HTC placed orders to casing and semiconductor suppliers for 4 to 5 million M7 units. For perspective, consider that the same firm estimates HTC’s total shipments in Q4 2012 at about 7 million devices.

It’s emboldening to see that HTC is not giving up the fight, even when facing with such mighty opponents like Samsung and Apple. The first months of next year shape out to be a very exciting time for technology lovers and we’ll be there to cover it all.

Bogdan Petrovan
Bogdan is the European Managing Editor of Android Authority. He loves tech, travel, and fantasy. He wishes he had more time for two of those things. Bogdan's phone is a Nexus 6P.
  • chris125

    Bring it to all carriers like Samsung does and stick a huge battery in it and you will have a real winner. Is not all about being thin people want a device that lasts

    • MasterMuffin

      and use something else than that same “old” snappy that everyone uses! :)

  • I love my HTC phone even more than I did my iPhone. However HTC really needs to amp up the battery and start addressing the needs for storage above 16gb, translation, about 11gb the consumer can actually use. Do that and you could steal some major market share.

  • ijKs

    Will it have a removable battery and sd card slot?

    • cycad007

      I would absolutely buy it *IF* it had a removable battery & sd card slot.

      • lein craft

        if they don’t have those feature, no point fighting with SGS 4, the winner is clear.

        I love htc build but not their feature. I’m using mid end htc phone right now, with sdcard slot & removable battery. That’s the only reason I don’t go with high end htc phone.

      • mggiphone

        We must have BIG battery to last at least a weekend. Would be nice to have maybe 2 batteries inside so you can enable a spare in case you lost power on the main one. Something like a gas reserve on a motorcycle.

        SD card slot is not as needed if they put in 64GB internally.

  • …so basically, it’s a DNA with a better camera?

    • ALT0153

      Aka the DNA+

  • mjolnir

    removable battery/bigass battery! sd card i have learnt to live without but give ample storage options!

  • John

    If they don’t put a larger battery in it(butterfly)….they should just stop making phones

    • mggiphone

      I was considering the HTC Butterfly/Droid DNA until I saw the battery … pathetic.

  • Brendan

    HTC Two X?

  • lol S4?, need tegra!!

  • Jared Persinger

    2 things keep me away from htc phones
    1) The battery life is depressing
    2) I have no love for htc sense

  • SamsaraGuru

    Does Unibody construction mean no removable battery? If so, chock up another loser for HTC.

    • Just why? Whats so useful about a removable battery?!? It’s just such a bullshit excuse! Most people mad about smart phones don’t have them longer that a year, so the life is hardly going to diminish enough to warrant a genuine replacement. The other argument is that people rotate a spare battery ?!? Yeah constant removal of those thin plastic back covers is definitely a good move.

  • Galaxy S4 FTW :D

  • mggiphone

    Fight off S4 … I am not sure that will be the ONLY thing to fight off.

    I think that most of the other manufacturers are able to build beautiful and good devices. China almost finished “copying” the technology/functionality and they are likely to feed us devices at price points so low it will make the viability of some manufacturers questionable. Wallmart approach to devices is near, and the economy will act accordingly.

    Wake up RIM ! … you are not dead … just stopped being able to see where the flock is migrating.