According to DigiTimes, the Taiwanese supply chain website that’s chock full of rumors, most of which turn out to be true, HTC is going to announce the M7 early next month at an event in London. In case you haven’t heard of the M7 yet, it’s the codename for HTC’s 2013 flagship phone. It’s going to take everything we like about the DNA/Butterfly, and kick things up a notch.
Let’s start with the screen. The DNA/Butterfly has a 5 inch 1080p display. The M7 on the other hand, it takes that same resolution and shrinks it down to “just” 4.7 inches. That means it’ll have a stunningly high DPI of 468. Then there’s the camera. It’ll allegedly have a 13 megapixel sensor, which is all fine and dandy, but we care about the optics more. And as for the processor, there will be a 1.7 GHz quad core Qualcomm Snapdragon in there.
Now we know what you’re thinking, who cares about the phone if you can’t buy it? DigiTimes goes on to say that the M7 will be on store shelves during the “second half of March”. Translation: HTC wants to have their high end phone out before Samsung drops the bombshell known as the Galaxy S4.
But isn’t that the elephant in the room? Assuming the M7 turns out to be the ultimate smartphone. A device so amazing that you’re willing to do unspeakable acts just to obtain it. Shouldn’t you wait until Samsung hosts their own event to announce their next flagship phone?
Make no mistake, 2013 is going to be a very interesting year. In 2011 we saw HTC’s Sensation fail to compete against the Galaxy S2. In 2012 we saw HTC’s One X fail to destroy Samsung’s massive marketing machine. Is the third time the charm or are we going to see HTC strike out for the third and final time?