Nervous much? HTC takes legal action against HTC blog for unboxing video

March 31, 2012
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    HTC-One-S-0003
    In what is certainly a surprisingly aggressive move, HTC France has undergone legal action against a French HTC enthusiast website called HTC-Hub. According to the site in question, they have seriously pissed off the Taiwanese manufacturer by publishing an unboxing video of the HTC One S roughly a week before its official release. In addition, the French division of HTC went as far as to seize the handset from HTC Hub via a court order. This entire affair is without precedent in the smartphone blogging world.

    In case you weren’t aware yet, it has become much of a tradition for smartphone manufacturers to send out review units of their upcoming devices to smartphone bloggers, many days before the actual release of a phone. The reason why you never see smartphone reviews popping out long before the device hits the market is because, when issuing demo units to bloggers, manufacturers force bloggers to sign embargo agreements that basically mean they cannot post any information regarding the smartphone until a certain date and hour. This is the same model that major video-game reviewers know inside-out.

    htc_hub_legal

    As reported by HTC-Hub bloggers, when they have contacted HTC’s PR agency in France (called Hopscotch), official representatives informed them that review copies of the HTC One S will not be available until its release date next week. Inpatient and well connected as they were, the guys at HTC-Hub were able to get their hands on an HTC One S smartphone without going through official channels, meaning they did not sign an embargo agreement. Unfortunately for the people behind HTC-Hub, HTC filed charges against the blog only a few days after they’ve published an unboxing video (it wasn’t even a review video for that matter).Obviously, this entire problem could have been avoided, if it wasn’t for the communication problems that PR agency Hopscotch showcased. Infringing videos can be taken off following a single email, but as it turns out, that email never really came. Why take this matter directly into court is a question nobody has the answer for, but it sure seems like HTC and their PR agency seriously overreacted this time. Why can’t we all just get along?Did HTC do the right thing by going directly into court? Did they overreact? Let us know what you guys think in the comment section below!

    Comments

    • packetlos

      If they didn’t sign an NDA what can HTC sue for?

      • Amine Elouakil

        HTC HUB Didn’t, but the phone source did, the phone is either stolen or given/sold or whatever by the source that provided the phone to HTC-HUB, the only thing HTC required is to take back the device it lended under NDA which wasn’t respected.

    • Guest

      Are you kidding me? “This entire affair is without precedent in the smartphone blogging world.” – Apple?!

      • Zepaw

        Those were production models being used for testing purposes that were lost long before the phone was even announced. This is an unboxing video for a phone that was just about to be released to the public.

    • imran sabir

      An interesting blog for Android apps, hacks and tips worth visit:
      http://droidhackings.blogspot.com/

    • wastry

      So HTC France is pissing off it’s most devoted and rabid fans by suing them. Way to go France, but then again, it’s not surprising from the country that made hard work illegal

    • http://twitter.com/fabiopsousa Fabio Sousa

      oh borther :/ . HTC is taking step in a way opposite than what Android is all about. Likewise looking more like Apple (reason why I’m stepping away from Apple products)

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