Nervous much? HTC takes legal action against HTC blog for unboxing video
In what is certainly a surprisingly aggressive move, HTC France has undergone legal action against a French HTC enthusiast website called HTC-Hub. According to the site in question, they have seriously pissed off the Taiwanese manufacturer by publishing an unboxing video of the HTC One S roughly a week before its official release. In addition, the French division of HTC went as far as to seize the handset from HTC Hub via a court order. This entire affair is without precedent in the smartphone blogging world.
In case you weren’t aware yet, it has become much of a tradition for smartphone manufacturers to send out review units of their upcoming devices to smartphone bloggers, many days before the actual release of a phone. The reason why you never see smartphone reviews popping out long before the device hits the market is because, when issuing demo units to bloggers, manufacturers force bloggers to sign embargo agreements that basically mean they cannot post any information regarding the smartphone until a certain date and hour. This is the same model that major video-game reviewers know inside-out.