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HTC forecasting bumpy start to 2013

by on February 4, 2013 5:21 am
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HTC M7HTC Corp, the struggling Taiwanese smartphone maker, has revealed that it expects its revenue to be somewhere between flat to 17 percent lower when compared to the last quarter of 2012. Such talk isn't good news for the company which used to hold the top spot as an Android smartphone manufacturer. Since the middle of 2011 HTC has seen declining sales while others like Samsung, Huawei and ZTE have been increasing their market shares.

HTC said that it forecasts  first-quarter revenue of $1.69-2.03 billion, lower than the actual revenue of $2.03 billion in Q4 of 2012 and significantly less that the $2.25 billion from a year ago. Market analysts had expected HTC to make as much as $2.12 billion during Q1 of 2013. If it only manages a revenue of $1.69 billion then it will have missed the market's forecast by some $430 million.

The company has seen repeated quarters of falling sales and decreasing profits. The last quarter of 2012 was the fifth straight quarter where net profit fell and this forecast for Q1 isn't good news.  HTC was the biggest Android handset maker in the USA just two years ago, but now its global market share is just 4%.

At the beginning of the year Peter Chou, HTC’s CEO, went on the record saying “The worst for HTC has probably passed. 2013 will not be too bad.” However some industry analysts are predicting HTC's possible demise as it branding isn't as strong as companies like Samsung and Apple.

HTC fans everywhere are waiting with anticipation for the official unveiling of the M7 at a special media event on February 19. The new quad-core flagship device, which is rumored to hit stores on March 8, is expected to have a full HD (1980 x 1080 resolution) 4.7 inch display along with a 13MP camera. By releasing the device earlier in the year, HTC are hoping to gain an advantage over Apple and Samsung who probably won't ship new flagship products until the summer.

WRITER: SECURITY

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Gary has been a technical writer, author and blogger since 2003. He is an expert in open source systems (including Android), system administration, system security and networking protocols. He also knows several programming languages, as he was previously a software engineer for 10 years. He has a Bachelor of Science in business information systems from a UK University.

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WRITER: SECURITY

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Comments
  • UadeaD

    Ive noticed that HTC keeps secrets better and better. Like Apple had in the past

  • adf

    adreno, not ardeno

  • MissMyDesire

    HTC should have been Samsung. The HTC Desire (and its cousin the Nexus One) was the first really valid iphone competitor. In fact, it was the first phone that surpassed the iphone in specs and usability. They had a head start on everyone including Samsung. They’ve completely lacked vision since then and meandered to this point. I mean who’s idea was Beats? Every manufacturer was making bigger and higher res displays because mobile devices are all about the *visual* experience and HTC regress back to offering cheap earphones and a mediocre equalizer. Fortunately they still have the most solidly built devices, but I don’t know if that’s enough anymore.

    • http://www.facebook.com/angelo.michael.7 Angelo Michael

      WE WERE HTC PHONE USERS , BUT WE ARE TIRED OF THEM, NOW WE TRANSFERRED TO LG SMARTPHONES…

      LG SOON TO BE THE #2 IN SMARTPHONE…

      • MissMyDesire

        Just might be true. Historically:

        Google chooses HTC for Nexus One, the following year HTC is awarded handset manufacturer of the year and has device of the year. Google chooses Samsung for Nexus S / Gnex, the following two years Samsung becomes the dominant cell phone manufacturer in the world.

        Is Google picking winners, or do consumers follow Google?

  • captainkirk

    I hope they can work it out. I really like my One x and would love to upgrade to the One but need to know that they are going to be around to support it. There should be an annoucement about the One for Verizon later today and that can help but it seems that they need a big internal revamp to really turn things around.

  • pppp

    It never floated so how can it sink? LoL. I’m not buying a phone with non-removable battery, and if I was to go for a good build quality phone, I have chosen an iPhone. NOT HTC!!!

  • OMGgary

    Ha-ha!

    Introducing the stunning new “HTC in the Deuce”.
    Everything your company isn’t!

  • Mr. B

    HTC Desire C with the Muve Music package is Terrific! You cannot beat the price,, with no contract to sign, and you also get to download, and listen to Hot New music, along with the oldies that the older generation loves. I am 44 and was relunctant to switch to a smartphone, but when I researched the different products discovered that the HTC Desire C, has everything that you could possibly ask for. I love the fact that I can download today’s newest music, along with all the music I grew up with so I think that this would be perfect for any family looking to switch over to a new phone package. It is cost effective with unlimited plans, and unlimited music. So I hope that they stick around for a long time, and am sure that they will.

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