HTC First will launch as AT&T flagship this spring

April 11, 2013
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    HTC First

    We’ve known for a while now that the Facebook Home-equipped HTC First would be arriving in the United States by way of AT&T. What we didn’t know was that AT&T has so much confidence in the handset that they are apparently positioning the First as their flagship smartphone for the spring.

    Both the Samsung Galaxy S4 and HTC One are hotly anticipated handsets that are also making their way to AT&T in the near future, and yet AT&T executive Claudia Knop confirms the carrier has decided that the Facebook phone should take priority.

    The decision might seem more than a little bizarre, but it sort of makes sense if you think about it. Reportedly, AT&T is making the HTC First its flagship not necessarily based on the phone’s hardware but insteadĀ becauseĀ of its strong relationship with Facebook. It also doesn’t hurt that the HTC First will be an AT&T exclusive, unlike the Galaxy S4 and HTC One.

    The new position as a flagship phone at AT&T means that love or hate the idea of a full-screen Facebook experience, we are all going to be seeing a heck of a lot of it when it comes to online ads, TV commercials and other AT&T promotional efforts.

    Now what remains seen is whether or not the HTC First has what it takes to actually win over any fans when it lands on April 12th. While there are likely devote Facebook fans out there that might enjoy the idea of Facebook Home, it won’t be long before these users can simply download the launcher through Google Play.

    What do you think of Facebook Home and the HTC First? Interested or couldn’t care less?

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