Last Thursday Facebook made a big deal about its latest milestone: hitting 1 million downloads for its new Facebook Home launcher.
One million downloads is all well and good, but what Facebook doesn’t tell us is how many of these downloaders turned around and uninstalled the app right way. Considering the phone has a 2-star rating on Google Play, you can bet that it was a large share of folks.
So what does this mean for HTC’s Facebook phone? Unfortunately, nothing good. According to an unnamed source reporting to BGR, the HTC First is doing so poorly that AT&T is preparing to discontinue the handset after just a little over a month on the market.
The source says that fewer than 15,000 units sold through last week, when the phone was slashed down to just $.99. Furthermore, the HTC Status (aka ChaCha) – considered one of the worst phones ever – even managed to sell more in its first month on the market than the HTC First.
Can Zuckerberg and team save Facebook Home and the First?
Despite the BGR report, AT&T has come forward stating that they haven’t made any real decisions about the future of the First:
“As mentioned previously, we do pricing promotions all the time and have made no decisions on future plans.”
In other words, the first few nails might be in the coffin, but the HTC First isn’t dead yet.
More than likely, that AT&T and HTC are hoping to turn things around through aggressive pricing in the short-term, and see where that eventually takes them. Is it too late for Facebook Home and the First? It really depends.
For AT&T, focusing advertising on the stock Android underneath Facebook Home’s launcher might help some. For Facebook, they already have announced plans to improve the Facebook Home launcher by including both docks and folders into the Home experience.
Again, it’s hard to say if any of these changes can really make a big difference for the First or for Facebook Home. What do you think of the HTC First? Conversely, how do you feel about Facebook Home?