Just yesterday we reported that HTC had lost yet another executive, this time their COO Matthew Costello. The good news is that HTC’s marketing head Benjamin Ho says they are working hard to replace many of these vacancies by the end of the month. In fact, Fred Liu of engineering and operations has already taken over the role of chief operating officer.
It’s good to see HTC moving forward and filling in the gaps left by the departure, but you have to wonder why these executives left in the first place. According to Ho, the reasons varied considerably, but included opposition to changes meant to turn things around for the company.
As Benjamin Ho puts it:
“You can’t have 100 percent of your staff agree with every action you have to take to improve the company”. “HTC has to recover its business. We’ve had to make difficult decisions.”
For the pessimists out there, it’s easy to say that this is just another nail in the coffin for HTC, but the situation is a lot more complicated than that. The HTC One has certainly been turning heads and gaining new fans. HTC has also recently posted its highest monthly revenue in 11 months.
There have been positive steps in the right direction for HTC, despite the loss of employees and the debacle that is the HTC First. Also keep in mind that loss of employees isn’t necessarily a bad thing. We don’t know the “real” reasons why some of these folks left. For all we know, there could have been forced resignations at work here.
Often times when a company/sport team/country is at its worst, it pushes out the old in order to make way for the new. Now could be the perfect time for HTC to clean house, refocus and push forward.
Will the recent success of the HTC One and internal changes be enough to pull HTC out of the woods and back into the clear? That’s the million dollar question, isn’t it? For now, it’s still tough to say for sure what HTC’s future will bring. The company isn’t down and out just yet, but they certainly need to tread carefully.