Former HTC execs create Kazam mobile startup

June 18, 2013
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Kazam Logo

Two ex-HTC execs have partnered up to create a new mobile-related company called Kazam, which will create smartphones at some point in the future.

HTC’s former head of sales and HTC’s former marketing chief for the UK region, Michael Coombes and James Atkins, respectively, are behind Kazam. In the new company, Coombes will act as the CEO, while Atkins will take the chief marketing officer role.

The Kazam devices will be made primordially for the European market and will offer “stunning design, robust hardware, and intuitive technology, underpinned with improved customer service.”

In other words, we don’t have any details about future Kazam handsets at this time, but we’re certainly interested to see what these former HTC executives are up to.

It’s not clear whether Android will be the mobile operating system of choice for these devices, although it would make a lot of sense for Kazam to pick this particular OS considering its popularity with the crowds.

What’s very interesting is that Kazam promises to offer support for its future phones after they’re purchased, whatever that means:

There is a real opportunity for a new mobile brand to disrupt the status quo. We are passionate about delivering a truly positive mobile experience that doesn't just stop once you've bought the phone.
James Atkins, Kazam

That sounds great on paper, but the fact remains that Kazam will have to face some tough times ahead, as the mobile business is pretty crowded as it is.

Apple and Samsung are still the top dogs to beat, although a startup like Kazam will first have to compete with all the others players in the business, all giants compared to a startup, even if they don’t enjoy the financial successes of the top two companies in the business.

Kazam will have to take on companies like Microsoft, LG, Sony, Motorola and HTC, all of them having plenty of interesting mobile offers for consumers. Not to mention that there are quite a few Chinese companies looking to expand beyond their home turf, all potential Kazam rivals. Finally, there are plenty of new mobile OSes including FirefoxUbuntuTizen and Sailfish backed by various companies that are also interested in grabbing a share of the mobile market.

At this time, we don’t know when the first Kazam phones will be launched, but we’ll be looking forward for more details about the company’s plans.

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