HTC teasing display repair service?

by: Bogdan PetrovanFebruary 14, 2014

htc broken display

The Taiwanese company took to Twitter today to tease what appears to be a screen repair service that will be announced soon.

The image above was accompanied by the text “If only broken hearts were this easy to fix. Details 2/18.”  It seems that HTC is preparing to unveil some scheme that would allow customers with broken devices to fix them. This could mean a fast screen replacement system or an exchange program, although it’s hard to say with so few clues. One way or another, we should find more this Tuesday.

Cracked screens, including broken cover glass and broken displays, are among the most common problems that smartphone users encounter. The HTC One, while made of aluminum and fairly solid, is just as exposed to hits and bumps as any other device, as our drop test from last year has shown. Luckily, users have a number of options for rugged cases, and we listed some good ones in our HTC One accessories roundup.

  • thartist

    Really? I don’t wanna be a grumpy idiot, but is it me or it feels like endlessly beating around the bush (remember the colored backs and changing strategy to low end devices) instead of doing what your customers have been screaming for years at you to do?

  • Mike Bastable

    They should indeed just chose a design, dump stock android on it. Do Sense as a launcher in PLAY. Develop a range of phones all with decent screens, for gods sake! AND hire marketing firm that has some idea of what it is doing!
    Their major release is always good looking but the rest are usually shoddy and useless ( an ex HTC customer, now LG)

    • districtjack

      Lol. Life is good.
      Ya can’t beat the HTC ones sound in the hotel room shower tho. That phone blasted music.

      • Mike Bastable

        That IS true…maybe they should make Bluetooth speakers?

        • Vardan Nazaretyan

          They have the BoomBass (Bluetooth subwoofer).

  • mrjayviper

    could be after-sales replacement warranty like apple’s?

  • districtjack

    If you have an HTC one, get a good case. It is next to impossible to replace a cracked screen. Oh yes, with a little heat and a suction cup the display can be lifted out very easily. The only problem is the ribbon cable disconnects deep behind the aluminum frame, which means you have to completely disassemble the entire device. Oh, and all the parts are glued together. Its no wonder the repair fee for a cracked screen is $700 in Canada.(the price of a new one)

    • Amine Elouakil

      HTC Repairs your screen cheaper than what third party will charge for fixing an equivalant device (not even going to talk about fixing at their respective brands) (around a 100$/100€ depending on where you live and this price was in April 2013)

      • districtjack

        Toronto Canada, my carrier said $700 in December. Never had a chance to contact HTC. Who has time to wait for a phone to be repaired? Replaced with note3. Miss the speakers on the One tho.
        I was going to replace the screen myself because the phone was still useable and parts are only 24-48 he’s for delivery, but the thing is glued together and has a repair ability score of 1.

        • Mike Bastable

          Why do Canadians pay so much for everything? Phones are expensive, contracts are for 3 years, repairs cost a fortune! Is there no competition in Canada or do you guys just never complain about getting screwed?
          If the ONE is so fragile that it NEEDS a case they should provide one with purchase.
          Really these companies making beautiful fragile phones! It is like someone making a sportscar out of glass, recipies for disaster.

          • districtjack

            We pay so much because there is no alternative. Three companies control the entire country. There is nothing we can do to remedy this. When AT&T tried to come in they were squashed by whoknows and they never made it into Canada. And id like to add that one of are companies behaves like a band of gypsies in a victorian era novel, only they don’t leave town after a week. Their name is Telus and I have named them DecepTelus. You have to signover your soul and firstborn child.

        • Amine Elouakil

          lol? I get a new phone from my carrier withing 24-48hr, and the take the one I have without paying a penny. 700$ to repair lol? they are charging more than the price of new phones, you guys in Canada are to blame letting carriers do whatever they want to you, things like 3 years contract, and ridiculous prices and what’s not should not be acceptable it’s not like Canadian carriers are using Marsien technology or something, just compares to Prices with VAT to France and you’ll understand what I’m talking about

        • Memphis May [S]unjay

          I cam fix it myself for $200….

          • districtjack

            The digitizer is $50. The amount of work is at least an hour if you have a heat gun and lots of patience. I’ve repaired a phone before and felt good that I could do it. The HTC One is a bunch of parts with glue poured all over them. You will have to buy more than just a digitizer assembly. Good luck with that.

          • Memphis May [S]unjay

            Yes, that is correct.

    • AussieGreek

      $700!!!!! Are you Canadians on crack? It costs $200 in Australia.

    • jj

      in sweden, was it free to fix my cracked screen on my htc one

  • Jayfeather787

    Great idea to attract customers.